Type of applicant company

品牌方

Country

中国

Company Website

https://dudupanda.net

Images

Brand of the Product

dudupanda

Designer Name

Guo Chen ，Jia Han ，Xi Jiang long

Position of Designer

无

Target Consumer

The target group is mainly Generation Z, urban new white-collar workers and new middle class people aged 18-30, who love life and are willing to explore new things to meet their needs for convenient tea drinking in social situations, outdoor sports, daily commuting, business trips, travel, study and other scenarios

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

The variety of Chinese tea is diverse and complex, and the standardization is extremely high. The complicated brewing process of raw leaf tea does not match the fast-paced lifestyle pursued by young people. The traditional tea culture of tea tasting and talking about tea has an increasing sense of distance from young people.
Most young people have a primary understanding of tea, and tea needs to be lightweight and simple. Cleaning up tea leaves after drinking tea is troublesome, and there will be a small embarrassment of tea sticking to the teeth. And the original leaf tea limits the tea drinking scene, outdoor or business trip to drink a cup of hot tea is not convenient
Therefore, we choose to subtract the complex Chinese tea and make the traditional Chinese tea fashionable. Based on the differentiation scenario, we provide better tea drinking solutions for young users with high quality, convenient and interesting personality.
dudupanda super instant tea creates a new, extremely convenient and fun tea drinking experience, with small and portable packaging, one break one drink, through the world's leading intelligent freeze-dried cold brew technology, full temperature instant solution, anytime and anywhere to enjoy the non-destructive recovery of classic original tea flavor.

Highlights

Essence tube original patent design, inspired by the Chinese myth Dinghai Shenpin, innovative a break a pour a drink new experience, fool operation, one hand thumb can easily open the package to pour out the tea powder, hot and cold water can brew, go out small and portable, whether outdoor camping, travel, business, or in the airport, high-speed rail, self-driving, enjoy a cup of fine tea anytime and anywhere, Save the trouble of pouring tea leaves and cleaning teacups.
dudupanda's super instant tea, interactive product design, gives it social properties like cigarettes, give a new friend a tea, full of fun, to create a happy surprise atmosphere, which is a new way to make friends.

Market Performance

Since the launch of the product, it has been well received by young people. Since the first day of the launch of the Dewu app in January 2024, up to now, it has ranked first in the platform tea sales for one month in a row. In 2023, the popularity of goods and store visitors on Ali platform will remain second and third in the category for a long time, second only to Cha Yan Yue Se, and the click-through rate of goods on Tmall platform is 3 times that of peers.

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 pp

Craft

dudupanda external packaging box is delicate and compact, using special paper, lightweight but more flexible, packaging printing using reverse UV process.
dudupanda internal container tea tube is made of food-grade pp plastic, integrated mold injection completed, raw materials combined with self-developed formula material, to protect the interior of the tube body is not susceptible to moisture. The height of the pipe is 10.5cm, the diameter of the pipe is only 6mm, and the middle of the pipe body is designed with a circle of auxiliary wire, reaching the critical point of mold injection molding manufacturing, only to bring customers a more extreme and convenient use experience, fool operation, one hand thumb can easily break one end of the pipe, and pour the tea powder out.

Does the design solve the problems that are common across the product category? If so, please explain.

The original leaf tea brewing process is complicated, the sense of distance from young people is growing, the trouble of cleaning tea residue after drinking tea, and the small embarrassment of tea sticking to the teeth. And the original leaf tea limits the tea drinking scene, outdoor or business trips, in public places to find a place to pour tea residue and clean up tea cups is very inconvenient, many young people will choose to give up the original leaf tea, instead choose bottled tea drinks.
Essence tube original patent design, innovation a break a drink new experience, go out with small portable, whether it is camping, traveling, business trips, or work and study, anytime and anywhere to enjoy a cup of fine tea, save the trouble of pouring tea residue, clean up the cup.

What functional designs of the work have enhanced the user experience?

dudupanda's overall package size is smaller than a mobile phone, and it does not take up space in clothes or bags, so it is easy to carry around when you go out.
The packaging is designed with extremely colorful alternating stripes, representing personality and vitality. Even on the shelf 5 meters away, it can still quickly attract the attention of customers. The flashing bow on the front of the package is the core symbol of the brand, representing the value label that dares to challenge the tradition and pursue the self.
Original essence tube design, so that tea in young people have the same social attributes as tobacco and wine, three or two friends gather, each other to drink tea, a new way of making friends, full of fun, to create convenient and interesting new experience of drinking tea.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Since the launch of the product, it has been well received by young people. Since the first day of the launch of the Dewu app in January 2024, up to now, it has ranked first in the platform tea sales for one month in a row. In 2023, the popularity of goods and store visitors on Ali platform will remain the second and third categories for a long time, second only to tea brand Cha Yan Yue Se. The product comes with the propagation fission property, and the short video traffic ranked second in the Tmall tea category for a month in 2023. The click-through rate of goods on Tmall platform is 3 times that of peers. In 2023, the entire year is out of stock for 4 months, and the supply is in short supply.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Nowadays, young people are more and more fond of drinking milk tea drinks with high sugar content, which has great harm to the body for a long time. Raw leaf tea does not contain sugar and the brewing process is troublesome, many young people are more reluctant to choose tea in order to save trouble.
dudupanda hopes to make instant tea a fashion item that meets the social needs of young people in the new era through interesting packaging design that can interact with each other and convey health concepts, so as to attract young people to pay more attention to tea. This is the original intention of our design, to replace people's bad habit of smoking with tea, so that more young people will gradually fall in love with tea as a healthy drink. Is our vision and mission.