Type of applicant company

设计机构

Country

中国

Company Website

young-vh.com

Images

Brand of the Product

31°Fresh

Designer Name

RIVER YANG VISUAL HAMMER

Position of Designer

no

Target Consumer

Consumers who pursue delicious and casual quality

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

As a strategic brand under Yanker shop, 31° Fresh is a well-deserved king of fish tofu. In terms of design, we have created a new packaging system for the whole line of 31°Fresh brand with the theme of deep-sea snack experts.

Highlights

Highlight:
The brand cartoon IP "Mr. Fish" interacts with the category, giving the brand personification and affinity. And matching the more high-end product positioning of cod tofu, it also shapes the role positioning of the commander-in-chief of the navy, distinguishing it from the cartoonish and young character image of other snack packaging, while not losing the sense of fun, it also adds a sense of expert and trustworthiness to the brand, and at the same time, in the processing of details, the icon of "originating from Alaska" origin is added in the upper right corner of the package, which enhances the quality and delicacy of the product.

Market Performance

As of November 17, 2023, internal data shows that the annual sales volume of the entire Deep-sea snack category of 31° Fresh is 700 million yuan, of which the sales volume of the category of kingfish tofu is 400 million yuan

Material（For concept works, please choose the material you plan to use）

其他 铝袋 Aluminum bags

Craft

The packaging is made of aluminum bags, and spot color printing is selected to ensure the brightness and uniformity of different packaging colors, and then combined with part of the gold printing process to enhance the overall quality of the packaging