Type of applicant company
设计机构
Country
中国
Company Website
www.lkkbrand.com
Images
Brand of the Product
Ice Stone
Designer Name
Yishu Huang\Shuai Wang\Jiashuai Luo\Junchen Jin\Jiahang Song
Position of Designer
No
Target Consumer
Ice Stone is a pioneering Chinese liquor brand that focuses on the consumption market of young users. It is a trendy, youthful, and avant-garde new style liquor tailored to social scenes and needs. It is a beverage that aims to interact with the spirit of young people.
Distribution Channels
其他销售渠道 夜店
Positioning
大货消费品 Mass Production
Design Story
The bottle shaped appearance is exquisite and elegant, adopting a square bottle design, which conforms to the bold personality of the Chinese people, such as being square, straight, and open and close, expressing the aesthetic philosophy of being exquisite and not exquisite. The ratio between the width and thickness of the bottle body is accurately calculated based on the average palm size in Asia, making it convenient for users to grip and tilt it out.
The texture of the bottle body is shaped with water ripples, which are overlaid before and after to create an ice like appearance. In Chinese philosophical culture, water represents flow and change, while ice represents calmness and firmness. The combination of water waves and ice blocks conveys a sense of conflict, representing the undefined and open values of young people, while directly expressing a refreshing feeling in the association of taste.
The wine label is made of special paper material, and the calligraphy font of the product name "冰颂" is strengthened through the convex process, fully showcasing the cultural heritage of the East and conveying the introverted and resolute spirit of the East. The seal with the character "颂" adds the finishing touch, with a hint of Chinese red on pure white paper, praising the fine wine.
Highlights
The bottle has a textured water ripple shape, which is overlaid before and after to create an ice like appearance. In Chinese philosophical culture, water represents flow and change, while ice represents calmness and firmness. The combination of water waves and ice blocks conveys a sense of conflict, representing the undefined and open values of young people, while directly expressing a refreshing feeling in the association of taste.
The bottle shaped appearance is exquisite and elegant, adopting a square bottle design, which conforms to the bold personality of the Chinese people, such as being square, straight, and open and close, expressing the aesthetic philosophy of being exquisite and not exquisite. The ratio between the width and thickness of the bottle body is accurately calculated based on the average palm size in Asia, making it convenient for users to grip and tilt it out.
Market Performance
No
Material（For concept works, please choose the material you plan to use）
其他 玻璃
Craft
Glass material for bottle body, metal material for bottle cap, and baking process.
Does the design solve the problems that are common across the product category? If so, please explain.
The texture of the bottle body is designed with water ripple patterns, which are overlaid before and after to create an ice like appearance, fully reflecting the product's selling point while also having strong visual differences and impact.
What functional designs of the work have enhanced the user experience?
The design of the bottle body makes it more comfortable for users to grip the product, while narrowing the side and widening the front, increasing the display area of the product, which can have a stronger visual impact in sales channels.
Did the design help increase the sales performance of the product? If so, please give related evidence.
After user testing and research, many young people have a willingness to purchase and taste. At present, the product has been on the market for less than two months and is in the early stage of laying a large number of channels.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
Glass material, recyclable