Type of applicant company

品牌方

Country

中国

Company Website

www.FNutrients.com/AllGreens

Images

Brand of the Product

BigBerry

Designer Name

Keming Zhang, Bingkun Chen

Position of Designer

无

Target Consumer

1. students who use their eyes a lot; 2. office workers who use computers and cell phones a lot

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

[Design Background]: In the era of screen brushing, we lack a multi-dimensional eye protection, easy to carry high-value drinks, blueberry juice is people have a general knowledge of eye protection drinks, but the current market has a high degree of homogenization of blueberry juice drinks, the user is difficult to make a quick choice, based on this, we created the [BigBerry] brand, from the function, taste, value of the full range of innovations;
[Design concept]: In order to fit the brand name of [BigBerry], we will be a whole big blueberry as a drink bag modeling, different from the regular drink bag rectangular or square packaging, and in order to allow users to more quickly identify, more convenient to drink, we will be part of the mouthpiece designed for the rounded corners of the way the tear, and the "big blueberries" as a whole, the drinking experience is more comfortable; in order to make the drinking experience more comfortable; in order to make the user more convenient, more convenient to drink. The drinking experience is more comfortable; in order to make it convenient for users to choose the product quickly, we present the pattern of microalgae with additional eye protection function on the back of the bag, and we adopt a semi-transparent way on the outer box, so as to minimize the user's choice cost.

Highlights

1. We found the design inspiration in Majiang, Guizhou Province, where there are simple farmers making a living in the mountains, and the blueberries are the introduced "Blueberry No.1" variety, planted on the high mountain slopes, bringing more economic hope to the local community, we picked large blueberries as the inspiration for the design, presenting the brand symbol of "Packaging is the blueberries! The brand symbol of "packaging is blueberry" is recognized at a glance and not forgotten.
2. The eye is a complex organ, the general product is a few or a single nutrition, we developed around the [blueberry + microalgae] 10-dimensional composite eye nutrition, more in line with the scientific logic of eye nutritional supplementation; therefore, both creative, but also scientific.

Market Performance

Listed for less than one months

Material（For concept works, please choose the material you plan to use）

其他 卷膜 PP塑料

Craft

Pantone color printing, no special process

Does the design solve the problems that are common across the product category? If so, please explain.

The bags of similar juice drinks are almost all rectangular or square, unable to form a memory symbol; the outer box is mainly made of ordinary pure transparent PET boxes and cartons.
The inner bag of [BigBerry] takes the shape of the blueberry itself as the shape of the inner bag, maximizes the direct meaning of the brand name, and forms a unique identification symbol as a whole, so that it can attract attention and form a deep impression in 0.2 seconds in the era of the current information explosion.

What functional designs of the work have enhanced the user experience?

Inside pocket: ergonomic nozzle arc design, easy to tear and no scratching.
Outer box: the semi-transparent frosted PP box, you can directly understand the inner bag shape and information through the outer box, while the semi-frosted texture increases the sense of ambience and the readability of the text information.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Our anchors or sales principals in Tiktok, Kwai, video number, Xiaohongshu, JD, Tmall, and Taobao's major online store platforms and new traffic platforms, highly recognize our new packaging and actively distribute it. Currently, we have achieved assistance in increasing monthly sales by millions.