Type of applicant company
品牌方
Country
中国
Company Website
www.oldenburger-dairy.com
Images
Brand of the Product
Oldenburger Oriental Pro
Designer Name
Oldenburger Dairy (Shanghai) Brand Design
Position of Designer
无
Target Consumer
Exquisite mother: living in the high-line city, attaches great importance to the health and safety of products; Senior middle class: living in high-line cities, most people hold the consumption concept of "low price with high quality"; New white-collar workers: in the career struggle period, fast pace of work, willing to try new things.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
Oldenburger Oriental Pro is a new brand series launched for the Chinese market. To continue the spirit of the Oldenburger brand ingenuity, according to the Chinese consumers for high nutrition, high quality dairy products tailored products.
The first 4.0 series of bottled pure milk, that is, every 100ml of pure milk contains 4.0g milk protein and 130mg calcium, to meet the target population's demand for high protein.
The overall design is different from most milk packaging on the market with "ranch, milk source" as the design core, the design of Oldenburger Oriental pro perfectly combines the line of the bottle with the milk element, and Outlines the bow tie and waist with navy blue as the background color, highlighting Oldenburger milk master system with German spirits.
Highlights
The overall design is different from most milk packaging on the market with "ranch, milk source" as the design core, the design of Oldenburger Oriental pro perfectly combines the line of the bottle with the milk element, and Outlines the bow tie and waist with navy blue as the background color, highlighting Oldenburger milk master system with German spirits.
Market Performance
Online sales exceeded one million in the first month，has long-term cooperation with TOP KOL and live streamer like Dongfangzhenxuan
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
pet blow molded bottle with heat-shrinkable film label
Does the design solve the problems that are common across the product category? If so, please explain.
n/a
What functional designs of the work have enhanced the user experience?
pet bottles are easy to carry, waist bottle type is easier to hold, consumers can replenish energy anytime and anywhere
Did the design help increase the sales performance of the product? If so, please give related evidence.
n/a
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
n/a