Type of applicant company
品牌方
Country
中国
Company Website
www.4008117117.com
Images
Brand of the Product
ZHIYOU _ BrightDairy
Designer Name
boshang
Position of Designer
无
Target Consumer
Target consumer group: 25-45 years old, female group, people with healthy living concepts. People who care about the health of the whole family, pay attention to the quality of life, understand life, and have requirements for dairy products.
Distribution Channels
电商 E-commerce
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
BrightDairy & Shanghai Museum jointly launched the new spring limited edition dragon bottle. The design of the bottle comes from the blue, white, and red sea water dragon pattern plate from the Jingdezhen kiln of the Yongzheng period of the Qing Dynasty collected by the Shanghai Museum. In order to restore as much of the dragon's demeanor and texture as possible, the classic hand-baked flower process is used to clear the colors and distinct patterns, making them bright and new for a long time. The Year of the Dragon adds "heart" meaning; Zhiyou organic fresh milk, 115mg/native milk calcium, 3.8g/milk protein, every drop is naturally mellow and tastes wonderful, adding a rich touch to the beginning of the Year of the Dragon!
Highlights
The design of the bottle comes from the blue and white and red sea water dragon pattern plate of the Jingdezhen kiln of Yongzheng period in the Qing Dynasty collected by the Shanghai Museum. It is taken from the center of the plate and is a red five-clawed dragon on the front. It is chasing a red flame bead in the sea water cliff painted in blue and white, highlighting the dragon's character. demeanor
Market Performance
None
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶
Craft
Fused glasswork
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
The single-purchase product of dragon pattern bottle sold 137 copies within 10 days of its launch.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The glass bottle packaging of the Xixin glass bottle series products are all recycled and reused after cleaning. We have adhered to the environmentally friendly and low-carbon recycling model for more than 30 years. This limited edition packaging follows the principle of customer voluntariness. If you want to keep it as a souvenir, you do not need to recycle it.