Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Häagen-Dazs

Designer Name

MAY PENG、HARRY ZHU

Position of Designer

无

Target Consumer

In the process of embracing the GenZ generation, Haagen-Dazs continues to make digital innovation, so as to make communication more convenient, brand consistency is higher, and better serve our consumers.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

Häagen-Dazs 'L'amour Vrai' is a dessert ice cream cups that draws inspiration from the romantic notion of 'French desserts’. We hope to offer consumers a brand new experience of sophisticated sweetness.
The color scheme of the ice cream cup packaging design adopts an elegant champagne rose gold as the main tone, creating a sense of nobility and elegance in a French atmosphere.
The packaging design uses oil painting brushstrokes to depict the flavors of ice cream, with strong color contrasts that showcase the multi-flavored elements and rich texture of the blending and layering of cream. The ice cream is visually appealing, eye-catching, adding a romantic touch to the ice cream cup packaging.
These luxury ice cream series packaging layer material and process, is the first time to use silver platinum outer transparent PP film, so that the ice cream cup packaging surface presents a delicate metallic luster, while making this series packaging design, highlight the noble French quality, and bring consumers a visual and psychological dual enjoyment.

Highlights

The color design of the package adopts elegant champagne rose gold as the main tone, creating a noble and elegant French atmosphere; With dripping oil painting strokes to describe the flavor color, strong color contrast, reflecting multiple flavors blend with each other, rich layers of texture, appetite is full and more attractive, adding romantic flavor to the packaging.
The team for the first time used silver platinum outer layer transparent PP film, so that the surface of the paper cup presents a delicate metallic luster, greatly enhance the French noble quality, for consumers to bring visual and psychological dual enjoyment.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Häagen-Dazs 'L'amour Vrai' ice cream cup is the first time to use silver platinum outer layer transparent pp film, so that the surface of the paper cup presents a fine metallic luster, greatly enhance the French noble quality, for consumers to bring visual and psychological enjoyment.