Type of applicant company
设计机构
Country
中国
Company Website
https://www.lansesh.cn
Images
Brand of the Product
AIRMETER
Designer Name
lanseshenghuo
Position of Designer
无
Target Consumer
Exquisite moms, emerging white-collar workers, and other urban new middle class customer groups. Quality, aesthetics, and love for food are their common labels.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
Single consumers need to adapt to a person's daily life scene, such as eating alone, traveling alone, and watching a movie alone. This is reflected in daily consumer goods, where packaging for various types of food and daily necessities has become smaller, and furniture and appliances have also become smaller.
The spaghetti mini food box launched by Kongke AIRMETER effectively takes care of the single consumer's single serving problem. Lightweight paper box packaging, solving small hunger and craving, convenient for stocking and placement. There are four types of mini pasta: shell noodles, spiral noodles, curved noodles, and twisted noodles, which are cute, interesting, and beautiful. A small size of over 200 grams, suitable for various consumption scenarios except for meals.
We have conducted research on the product positioning of MINI small food boxes: small packaging, lightweight and load reducing, targeting small hunger scenes, solving small hunger and small cravings, so the design should be simple and appear burden free; The basic audience corresponding to a small appetite is inevitably female, so the design style should be novel, pleasing to the eye, and simple.
Highlights
Our design team continues the traditional order, minimalism, and restraint of AIRMETER's packaging visual foundation, using classic tomato red as the base color and four floral shapes as the design origin. Through flat and geometric graphic design, we showcase a minimalist brand tone and fashionable quality. The large area blank design of the box highlights the brand's demand for no burden, giving people a fresh, relaxed, and free sense of culinary control.
Market Performance
Listed until March 2023, with a total sales of 100 million boxes
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
High quality cardboard covered with matte film, integrated and easy to tear design, with a silver hot stamping process on the front.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无