Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
Yep Water
Designer Name
Creative Director: Xu Jia, Designers: Cheng Junxiu, Tan Xiaoting
Position of Designer
无
Target Consumer
In a fast-paced society, people pursue quality of life and have higher requirements for drinking water
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 高铁站、机场航站楼、码头
Positioning
大货消费品 Mass Production
Design Story
1、Based on the pursuit of environmental protection and sustainable development: Label-free bottled water reduces the additional self-adhesive label paper packaging materials, thereby reducing the environmental burden when recycling empty bottles. In line with the pursuit of long-term development goals of modern brands, as well as consumers' concerns about environmental protection and sustainability, the demand for streamlined packaging can be promoted.
2、Technological innovation: Using embossing technology to display information on the bottle is a technological innovation that attracts consumers who pursue novel and unique products. A clear bottle may make the product more eye-catching.
3、Brand differentiation: In a highly competitive market, the use of unlabeled bottled water can differentiate the brand. This unusual packaging method helps the brand create a unique image and differentiate it from similar competing products.
Highlights
1. Environmentally friendly and streamlined product information: The bottle displays the word "water" and uses an embossing process to replace the label, which improves recycling efficiency and reduces the risk of environmental pollution. Avoid redundant information and make product information intuitive and concise.
2. Functional design advantages, safe to use, convenient to carry: The square and flat bottle body is easy for people of all ages to hold, reducing the risk of falling and rolling, and providing a safe feeling of use. Easily fits into a small backpack or pocket for improved drinking portability.
3. Unique barcode position design: The barcode is cleverly placed on the bottle cap to support independent retail and provide flexible options for marketing promotion.
Market Performance
In its first year on the market, the monthly sales volume for both online e-commerce and offline channels exceeded 300,000 units.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The overall process adopts integrated mold opening, creating bottle-shaped molds while incorporating textual product information. Upon completion of the bottle blowing process, the body of the bottle will display all product information. The design of the bottle is flat and square, allowing for the aesthetically pleasing arrangement of product details on both sides of the bottle. This design not only ensures the convenience of grip but also facilitates easy storage in pockets or backpacks, reducing the risk of rolling and accidental drops. The product barcode is placed on the bottle cap, making it convenient for the product to be retailed in the market.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
The frosted word "water" on the front of the bottle allows consumers to understand the essence of the product more intuitively. The bottle's flat and square design serves a dual purpose: making it easy for children and adults to grip during consumption, while also minimizing the chance of accidental rolling or dropping. In addition, this bottle type is easy to store in a small backpack or clothing pocket, enhancing the product's portability.
Did the design help increase the sales performance of the product? If so, please give related evidence.
In its first year on the market, the monthly sales volume for both online e-commerce and offline channels exceeded 300,000 units.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
1.Environmental sustainability: reduce packaging supplies and environmental pollution. The label-free design avoids label materials on mineral water bottles and reduces ink consumption. Improve the efficiency of empty bottle recycling, reduce the negative impact on the environment, and embody sustainability from manufacturing to recycling.
2. Business sustainability: Help enterprises establish an environmentally friendly and innovative brand image and facilitate differentiated market competition. Environmentally friendly design meets modern consumers’ pursuit of sustainability and environmental protection, and improves the commercial sustainability of products in an environmentally friendly sense.