Type of applicant company
品牌方
Country
中国
Company Website
www.maidelong.com
Images
Brand of the Product
M SELECT
Designer Name
MCG Own Brand Team
Position of Designer
no
Target Consumer
This series of products are suitable for individuals or enterprises with a demand of gifting during the Chinese New Year festival: Our luxurious and elegant gift boxes creat a distinguished and impressive experience for the gift giver while conveying sincerity and thoughtfulness to the recipient. It is also suitable for people of all ages: With a clean and well-balanced label, high-quality products ensure a healthy eating experience.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
Dunhuang witnessed the prosperity of the Silk Road, and the gifts of the Orient were transported from here to the world. 2024, MCG has joined hands with Dunhuang Art Museum to create the Year of the Dragon Mural Nut Gift Box Series, to bring back the beauty of Oriental culture. The gift box draws on artistic elements such as "algal wells", "cloud patterns" and "dragon shapes", and combines them with modern aesthetics to create a modern interpretation that combines national characteristics and contemporary aesthetics, contributing to the cultural heritage and filling the holiday season with Heartwarming.
Highlights
Jinlong Jubilee Nut Gift Box adopts the algal well pattern of Cave 311 of Dunhuang Mogao Caves as the main body, combining with the classical color tone, adding cultural charm and beauty.
Dragon Feast Nut Gift Box, with a golden dragon on an orange background, shows its nobility. The head of the dragon adopts the design element of Ruyi, surrounded by auspicious clouds, conveying auspicious wishes.
Inspired by the actual flower wells in Cave 171 of the Mogao Caves in Dunhuang and the dragon totem on the Chinese dragon flag, the red and fire background color with the double rows of golden dragons in the "Spring Festival Couplet" style presents a warm and festive atmosphere with a good meaning.
Market Performance
The product caused a sensation at the beginning of the market, and has reached millions of sales in a short period of time. Nut gift box is a must-have item for New Year's Eve and festivals, and this time it is customized with Dunhuang Art Museum, the design is derived from Dunhuang murals, combined with dragon totem elements, magnificent and majestic posture, conveying auspicious blessings for the festive season, and honorable and luxurious atmosphere, which has brought the sales of this group of designed items to a new height.
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
M SELECT X Dunhuang Art Museum Series Nut Combination Gift Box uses 100% recycled paper pulp made of gray board as the main raw material, and the surface is laminated with special paper that meets the design requirements, which further enhances the grade of the goods through the texture of the packaging and maintains the high-end tone of the gift box. At the same time, we use hot stamping, UV, drumming and other complex modern technology combined with traditional carving technology, the Dunhuang art elements highlighted in the core of the series of gift boxes, so that the traditional culture has been fully embodied. Consumers can not only convey friendship through the gift box itself, but also learn about history, respect history, and further deepen their thinking about the development of Chinese civilization inheritance.