Type of applicant company

设计机构

Country

中国

Company Website

agilisdesign.com

Images

Brand of the Product

Yelorita

Designer Name

Guohua Pan, Shane Chiu, Guibin Ji, Meng He

Position of Designer

n.a

Target Consumer

Fresh produce consumer

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

We're tasked by Bayer Digital Incubator (AP) to develop a Chinese brand name for the Yelorita tomato. The main selling points for this product were its sweetness and attractive appearance. To stand out from similar products and effectively impress the customers, we decided to emphasize the dual meaning of the word ‘sweet’ as both a taste and an emotion. The design sought to create a journey for consumers, starting from the moment they first see the packaging and continuing as they enjoy each sweet bite while recalling heartwarming and gratifying memories.

Highlights

Sweetness, as the most significant character of Yelorita tomato is hard to express by images and figures. And we surely don't want to use plain words. In the process of ideation, we came to the conclusion that it can only be connoted by emotional elements, such as a kind of reaction to the experience of sweetness. In combination with the Chinese naming of the brand, we created a lovely character that carries the message.

Market Performance

n.a.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper; 其他 PE

Craft

PET transparent cup with paper sleeve; ship-shape paper tray with PE bag.