Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
BANWAN
Designer Name
Johnny，Chopin
Position of Designer
无
Target Consumer
Target demographic: Primarily aimed at individuals aged 20 to 35, who typically exhibit a greater willingness to explore new experiences and hold a positive attitude towards lifestyle choices. Lifestyle: Inclined towards urban living, with active social lives and a focus on fashion, taste, quality of life, and personalized experiences.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
BANWAN is a snack brand dedicated to using 100% fresh meat in its products. As a newcomer in the snack industry, we aim to establish an exceptionally recognizable and iconic brand image.
Rooted in our commitment to producing snacks made entirely from fresh meat, our brand-building efforts are inspired by nature's wildness, emphasizing a return to authenticity. We boldly employ children's hand-drawn illustrations as the core visual, along with lively colors and playful, childlike imagery, creating an endearing narrative for our products. Our goal is to create a unique experience that harmonizes with the natural and wild essence of nature.
The most remarkable aspect is that the introduction of this entire visual system seamlessly aligns with users' perceptions and imaginations of BANWAN. Achieving this is a result of our listening, insight, and ultimately finding common ground.
Highlights
Boldly incorporating children's hand-drawn illustrations and designs as the core visual, we utilize vibrant colors and playful, childlike imagery. The high saturation of bright colors on the packaging effectively enhances the freshness and deliciousness of the ingredients. Children's hand-drawn illustrations and design elements add a sense of fun to the layout content and enhance the logical relationship of the layout.
In terms of content expression and material craftsmanship, we consider a richer presentation of details, aiming for consumers to feel the brand's ultimate pursuit of natural meat quality when they receive BANWAN products. We hope to leave them with an impression of playful innocence and nature, thus forming a complete brand cognition.
Market Performance
无
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
Four-color printing, PET (polyethylene terephthalate), aluminum plating, nylon, PE (polyethylene).
Does the design solve the problems that are common across the product category? If so, please explain.
Many similar products often feature packaging designs that are too simplistic or lack creativity, making it challenging to capture consumers' attention. However, among numerous cat food packaging options, BANWAN boldly incorporates children's hand-drawn illustrations, lively colors, and unique layouts, successfully enhancing the brand's visual appeal and differentiation. This approach makes it easier to pique consumers' interest, allowing them to perceive the brand's relentless pursuit of natural meat quality and garnering a delightful impression of playful innocence and nature. Consequently, this contributes to the formation of a comprehensive brand identity.
What functional designs of the work have enhanced the user experience?
The packaging boldly features children's hand-drawn illustrations, complemented by vibrant colors and unique layouts. The high saturation of bright colors on the packaging effectively enhances the freshness and deliciousness of the ingredients. These design elements are capable of capturing consumers' attention and igniting their desire to purchase.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The packaging is made from renewable paper materials, contributing to the preservation of natural environments through sustainable development. This choice aligns with the brand's ethos of returning to the authenticity of nature. We hope that when consumers receive BANWAN products, they will feel the brand's relentless pursuit of natural meat quality and gain a delightful impression of playful innocence and nature.