Type of applicant company

供应商

Country

中国

Company Website

www.amcor.com

Images

Brand of the Product

ZHANGFEI BEEF

Designer Name

Amcor high-temperature retort and home care product development team

Position of Designer

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Target Consumer

Zhang Fei Beef's Retort Microwave Auto-Venting Pouch is primarily aimed at consumers who pursue a convenient lifestyle. Busy office workers: With limited time for meal preparation, these individuals seek beef products that offer quick heating and easy consumption. The microwave auto-venting packaging caters to their need for efficient meal solutions. Homemakers: This packaging simplifies the cooking process for those responsible for family meals, enabling them to effortlessly serve delicious beef dishes to their households. Young Consumers: These consumers keen on convenience and innovation in food products, finds the microwave auto-venting packaging's novel design particularly appealing. It resonates with their preference for modern and user-friendly food solutions.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Positioning

大货消费品 Mass Production

Design Story

Background: Conventional beef packaging often poses several challenges when it comes to heating. The process typically involves thawing in advance, opening the packaging, and cleaning the container, which is not only time-intensive and laborious but can also affect the texture and nutritional content of the food. Additionally, microwaving can result in burst packaging or leakage of juices, causing inconvenience to consumers.
Concept: Amcor is dedicated to offering consumers more convenient and secure food packaging solutions. Our innovative microwave auto-venting pouch design allows for direct heating in the microwave without the need for extensive preparation. This approach not only improves the user experience but also aligns with consumers' expectations for food safety and quality.

Highlights

Ultimate Convenience: Consumers can effortlessly heat the product in the microwave, and once warmed, it's ready to enjoy immediately, significantly reducing the time and effort spent on meal preparation.
Safety and Reliability: The packaging is crafted with a bag-making process and a four-layer material that establishes a secure and stable venting system during sealing. This design allows gases to escape automatically during microwaving, effectively preventing bag rupture and spillage, thus ensuring consumer safety.
Freshness and Flavor Preservation: The microwave auto-venting pouch is engineered to seal in the moisture of the ingredients, ensuring the beef is evenly heated and retains its original taste and nutritional value. This not only elevates the quality of the food but also extends its shelf life.
Brand Value Enhancement: This innovative packaging design gives Zhang Fei Beef a competitive edge in premium retail outlets like Sam's Club. It enhances the product's value proposition and bolsters consumer trust and loyalty to the brand.

Market Performance

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Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

High-temperature retort ink is used to ensure that the bag's design remains vibrant and intact, preventing any color fading or other issues under high-temperature sterilization conditions.
High-temperature retort adhesive is applied with an increased amount and subjected to more rigorous curing conditions, ensuring that the bag's composite strength meets the requirements for high-temperature sterilization.
A special insert structure design creates a stable exhaust channel for the bag.
Strict control of bag-related parameters ensures air-tightness before and after sterilization, while also allowing for microwave exhaust.
This process has been successfully implemented in the commercial production of various high-temperature retort and microwave exhaust products, gaining consistent market recognition for its strong reliability and stability.

Does the design solve the problems that are common across the product category? If so, please explain.

Most similar products rely on uniquely shaped exhaust ports or specialized inner layer materials to achieve microwave exhaust functionality. However, these designs often fall short because the strength of the exhaust port is not significantly different from that of the other seal edges, leading to a higher risk of bag rupture during microwaving.
Amcor has introduced an additional feature with a special insert design, combined with a uniquely shaped exhaust port. This innovation creates a clear distinction in strength between the exhaust port and other sealing edges, resulting in a more stable exhaust channel. This significantly reduces the risk of bursting from other areas.

What functional designs of the work have enhanced the user experience?

Automatic Venting: No need to open the bag; simply microwave to heat. This process locks in moisture and preserves the flavor.
Ambient Storage: The high-barrier material structure, combined with high-temperature retort sterilization, allows products to be stored at room temperature without refrigeration. They can even be consumed directly from the bag without heating, offering a unique flavor experience.
Bag as a Bowl: The stand-up pouch design allows you to tear open the bag and use it directly as a container, providing convenience and speed.
Nitrogen Packaging: This method better maintains the product's original flavor and also serves as an intuitive way to assess the integrity of the packaging.

Did the design help increase the sales performance of the product? If so, please give related evidence.

Traditionally, beef products have been sold online primarily in the form of beef jerky or beef sauce. Marinated beef, which has a higher value but a shorter shelf life, was mostly sold through immediate retail or cold chain transportation
The advent of high-barrier microwave venting bags has effectively addressed these issues. The high-barrier properties, combined with high-temperature sterilization and nitrogen flushing, can provide a sterile environment for marinated beef even at room temperature, thereby extending its shelf life
Additionally, the microwave venting feature allows consumers to enjoy the beef quickly and conveniently without the need for further processing after receiving the product
These advantages offer new possibilities for the sale of marinated beef, making it more accessible and appealing to a wider consumer base.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Marinated beef, known for its high added value and short shelf life, has traditionally been sold through immediate retail or cold chain transportation. Long-distance cold chain transportation consumes significant energy
However, the advent of high-barrier materials allows for ambient storage, greatly reducing the energy consumption during transportation and storage, aligning with environmental conservation principles