Type of applicant company

品牌方

Country

中国

Company Website

https://www.tnong.com/

Images

Brand of the Product

Tinoo's

Designer Name

Tinoo's New Retail Design Team

Position of Designer

无

Target Consumer

Exquisite women

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 私域

Positioning

大货消费品 Mass Production

Design Story

The packaging adopts a simple and elegant design style, with fresh and natural colors such as millet and green to create a healthy visual experience, which fits the connotation of Chinese nourishment. In terms of packaging form, taking a single box as an example, a clay pot-shaped light food bowl + a porridge bag that can be heated is used, which is in line with mainstream eating scenarios (home, office, and outdoor). The bowl body is made of environmentally friendly materials, bamboo-based composite materials that "replace plastic with bamboo". The front of the package highlights the product name "Fresh Stewed Porridge with Fish Maw and Chicken", and uses exquisite food illustrations as the background to emphasize the golden combination of deep-sea fish maw and original Qingyuan chicken. The product story is conveyed in a concise and clear manner in the form of a story. The side of the package lists information such as ingredients, nutritional ingredients, and eating methods in detail, providing consumers with a comprehensive product introduction and enhancing trust. The overall packaging design aims to enhance the attractiveness and competitiveness of the product, so that consumers are attracted at first sight, and then have a deeper understanding and purchase the product.

Highlights

Qingyuan chicken is rich in a variety of trace elements needed by the human body, which can help enhance immunity and anti-oxidation.
With exquisite women as the core customer group, focusing on the Chinese nourishing market, with the help of fresh stewed bowls, we create convenient, fashionable and nourishing fish maw chicken porridge products to meet the needs of nourishment, beauty, nutrition and other aspects, in line with the cautious and exquisite consumption concept.
The product names are named "Fish Maw Millet Chicken Fresh Stewed Porridge", "Fish Maw Mushroom Chicken Fresh Stewed Porridge", "Fish Maw Coconut Milk Chicken Fresh Stewed Porridge", etc., which intuitively highlight the core ingredients and characteristics of the products, allowing consumers to understand the main flavors and value points of the products at a glance, making it easier to remember and choose.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 其他 精选清远麻竹笋。借 “以竹代塑” 理念，用竹基复合材料替代塑料

Craft

We tap into local resources and select bamboo shoots from Qingyuan. We use the concept of "replacing plastic with bamboo" to replace plastic with bamboo-based composite materials. This material has been awarded a national invention patent, passed the European CE certification and German TUV Rheinland testing, is safe and non-toxic, and has obtained EU market access qualifications.

Does the design solve the problems that are common across the product category? If so, please explain.

During the design process, we conducted an in-depth analysis of the common problems of similar products in terms of logistics, display and user experience. To this end, we used a cube-shaped PVC transparent outer box, which not only provides all-round protection for the goods and ensures safety during logistics and transportation, but also highlights the product features in a regular and transparent display when displayed in the distribution channel. At the same time, by optimizing the size and structure of the outer box, the concepts of "clay pot" and "fresh stewed porridge" can be fully presented in terms of vision and user experience, solving the problems of unclear concept communication, poor display effect and poor user experience caused by insufficient packaging design of similar products.

What functional designs of the work have enhanced the user experience?

The soul of porridge lies in the clay pot. Its delicate and smooth taste is like an invisible comfort that warms people's hearts. We are well aware of this and have integrated the essence of the traditional "clay pot" and "fresh porridge" into the design. We use a transparent PVC outer box to cleverly present the texture of the clay pot, so that consumers can feel the warmth and delicacy of traditional porridge the moment they open the lid. Combined with the lazy-friendly concept, there is no need for tedious preparation, allowing consumers to easily enjoy the delicious taste that perfectly blends tradition and modernity, greatly enhancing the consumer experience.

Did the design help increase the sales performance of the product? If so, please give related evidence.

无

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The old bamboo shoot tubes, bamboo shoot shells and bamboos that bamboo farmers used to discard are transformed into innovative fully degradable composite materials based on renewable bamboo fiber. The new material of "replacing plastic with bamboo" has obtained a national invention patent and has passed the European CE and German TUV Rheinland testing agency certification. It is safe and non-toxic and has been approved for EU market access.
Different from traditional plastic products, these bamboo tableware uses innovative patented formula fully degradable composite materials, mainly renewable bamboo fiber raw materials. The fully biodegradable material can be naturally degraded by 93.8% in 128 days in soil and natural environment, greatly reducing the pollution caused to the environment.