Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

Red Tailed Cat

Designer Name

Yin Hongwei

Position of Designer

Design Director

Target Consumer

The younger generation of women

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

·A new category of dried fruit snacks: sandwich dried fruits that combine two different fruits, allowing you to taste two different flavors in one bite and experience a completely different taste.
·Enhance the sandwich feature of the product and highlight the phrase 'hold your heart' on the packaging, creating a dual sense of pleasure in one bite.
·Another jujube snack in the same gift box conveys a contemporary emotional value for young people through the pun of "jujube day wealth".
·Enhance and convey a sense of happiness through original IP imagery, resonating with consumer products.

Highlights

The original brand exclusive red tailed cat IP image is an important memory point of the product. The image of a greedy chubby cat can resonate with consumers. The design highlights of the IP image also include the red heart-shaped cloak worn, echoing the brand's "sandwich" product features. At the same time, the title "Pinch Your Heart" created through homophonic puns and the advertising slogan "Pinch Your Heart, See Where You Are Running" continuously convey various interesting memory points while closely adhering to the theme of the product.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

The gift box is a pull-out style, with the main visual image on the periphery. The gold drawer that is pulled out is folded from gold card paper, and the products are placed one by one inside, giving a sense of ceremony.