Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
ADOPT A COW
Designer Name
ZOE ZHAO
Position of Designer
Brand Designer
Target Consumer
Targeted at consumers seeking high-quality dairy products, particularly those with sensitive digestion and a specific need for A2-type protein。
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 OTO（叮咚买菜、小象超市、朴朴）、奶站等。
Positioning
大货消费品 Mass Production
Design Story
The A2 series products from "Adopt a Cow" are a key strategic unit in our product portfolio. In the early stage, we are delighted to collaborate with BOTTLED JOY to bring out this product unit. The product features BOTTLED JOY’s popular bottle design, blending seamlessly with its youthful, trendy, and cool brand image, stepping out of the traditional milk product concept. For the 2025 Spring Festival, we maintained the stylish and minimalist product design while incorporating elements of the festive atmosphere and New Year blessings, resulting in this special version. The product uses a double-layer label: the first layer features a festive and elegant red-gold color scheme for the New Year, with a "福" (fortune) symbol and a guide for consumers to peel off the "福" to welcome good luck. The second layer draws inspiration from New Year’s good luck charms, with five different themed good luck symbols designed to add a unique part of consumers' New Year celebrations.
Highlights
The product packaging uses a double-layer label with a peel-off design. The first layer features a guide to "peel the '福' (fortune)" with the character "福" acting as the opening tab. Peeling it reveals good luck, symbolizing the welcoming of good fortune for the New Year. The second layer is inspired by the design of fortune slips, with five different themed good luck symbols. Each theme’s color scheme is closely related to its corresponding motif, enhancing the user's connection to New Year's blessings. This design echoes the first layer’s idea of revealing good fortune upon peeling. It offers consumers a spiritual vision of New Year’s fortune and wishes, adding a unique touch to their New Year celebrations. This thoughtful design not only enhances the happiness and sense of belonging associated with the New Year bottle but also increases its value as a symbol of good luck.
Market Performance
Launched in May 2024, with sales reaching 8 million in June and continuing to exceed 10 million in July.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The double-layer label and flexographic printing techniques are widely used in the food and beverage industry. However, the product concepts, marketing approaches, and creative forms vary.