Type of applicant company
设计机构
Country
中国
Company Website
http://www.hz-hotid.com
Images
Brand of the Product
WALOVI
Designer Name
Fengyu Dong、Sennyu Wei、Rich Hi
Position of Designer
无
Target Consumer
The target population is aged between 18 and 40.They have a strong awareness of health and wellness, and pursue beverage products that are refreshing in taste, natural with no additives, and have certain health benefits.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
With the popularization of the concept of healthy diet, consumers are paying more and more attention to beverages that are refreshing in taste, pure in ingredients, and natural and healthy. Wang Lao Ji Yuan Wei Liang Cha not only meets consumers' functional needs for healthy beverages, but also innovatively creates high - appearance - level and high - quality herbal tea products by integrating traditional culture and modern design. It conveys the unique charm of natural health and Chinese aesthetics, helps enhance brand recognition, communicates product features, directly addresses consumers' demands for natural and healthy beverages, and injects new vitality into the herbal tea market.
Highlights
The overall design is simple and elegant, embodying cultural connotations.
The bottle's contoured waist design creates an elegant appearance and a comfortable grip. The upper part of the bottle body draws inspiration from the shape of traditional tea wares, conveying the attributes of the tea beverage category and highlighting an elegant heritage. The texture on the lower part of the bottle body presents the beauty of a Chinese - style artistic conception of "leaves blending with water", communicating the natural and healthy characteristics as well as the exquisite quality.
The label is simple and fresh, with a pattern that echoes the bottle body like a tea - ware pattern. The background pattern extracts the outlines of leaves and mountains as the shape, and delicate lines are used inside to depict the product ingredients, enhancing the high - end feel of the product and conveying its natural properties. The product name is highlighted with a Chinese - style outer frame, and the selling points are emphasized in gold to highlight the high - end quality.
Market Performance
Once launched, Wang Lao Ji Yuan Wei Liang Cha quickly stood out in the market with its excellent quality and unique innovation. Its daily average exposure conversion rate of 1.59% is higher than that of the overall industry. It has an outstanding repurchase rate. Just three months after its launch, its sales volume on e - commerce platforms exceeded one million.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The bottle is made through the PET blow - molding process. It is lightweight, safe, durable, and easy to recycle.
The label is printed with shrink - film, which clearly presents the image. The overall lamination enhances the texture.