Type of applicant company
设计机构
Country
中国
Company Website
http://www.ocdwe.com/
Images
Brand of the Product
Fanwu
Designer Name
Wen Liu，Bo Zheng，Xian ping Zhang，Weijie Kang
Position of Designer
Chief Creative Officer, Designer, Illustrator, Creative Director
Target Consumer
Young consumers, customer groups who have certain aesthetic requirements for the product's face value.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
The honey packaging on the market is made of transparent glass, and the outer packaging is seriously homogenized. FANWU is a brand new honey brand, and needs to create a honey brand image with Chinese characteristics, so the bottle design adopts ceramic material with Chinese characteristics to make the bottle, which is a kind of inheritance and homage to the traditional Chinese craftsmanship. The ceramic material is also environmentally friendly, in line with the modern pursuit of health and environmental protection. The bottle is designed in the shape of a bee's tail, with smooth and dynamic lines. At the same time, the shape of the bee's tail also increases the product's recognizability and interest. The bottle is skillfully combined with the illustration box full of vitality and vigor of bees picking honey. Through this packaging design, we hope to convey the brand's respect and pursuit of nature, environmental protection, hardworking spirit and traditional culture.
Highlights
This creative packaging design featuring a bottle in the shape of a worker bee's tail, an illustration of a honey harvesting scene and Chinese characteristic ceramic material not only has a unique visual effect and artistic value, but also carries a profound brand concept and environmental awareness. It will become a powerful tool for brand image dissemination and attract more consumers' attention and love.
Market Performance
NO
Material（For concept works, please choose the material you plan to use）
木质 Wood; 其他 瓶子采用陶瓷，木塞盖，局部激光雕刻，外盒印刷、局部烫金、浮雕击凸
Craft
The bottle is made of ceramic with a wooden stopper cap, partial laser engraving, outer box printing, partial hot stamping, embossed embossing.