Type of applicant company

品牌方

Country

中国

Company Website

https://www.cpgroup.cn/

Images

Brand of the Product

MIX Fruit Honey Water

Designer Name

Hong Zhou

Position of Designer

Chief Designer

Target Consumer

Fruit Honey Water is an extremely healthy beverage suitable for a wide range of people, including young adults who are concerned about their figure, adults who frequently attend social events involving alcohol, and even children. All of them can enjoy it.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 校园渠道等特殊渠道

Positioning

大货消费品 Mass Production

Design Story

Product Development Background:
With the significant improvement in people's living standards and the growing awareness of health, the health beverage market is sweeping in with an unprecedented vigorous trend. Whether a beverage is healthy and tasty has become an important consideration for consumers when choosing beverages.

Consumer Demand:
Health beverages represent a major trend in the Chinese soft drink industry. With the continuous enhancement of Chinese consumers' health awareness, health drinks have become more favored by consumers in recent years, with a growth rate far exceeding the overall growth rate of soft drinks. The MIX Fresh Fruit Honey Water launched by Charoen Pokphand Group breaks the curse of "tasty but unhealthy, healthy but not tasty" beverages with its clean ingredient list, unique interactive drinking method, and refreshing taste experience.

Design Concept:
The design is closely related to consumer needs. To make it easier for consumers to identify and remember the product's flavor, a lime fruit pattern has been specially designed on the label, and a die-cutting process has been applied to highlight the fresh fruit flavor.

Highlights

1.The fruit juice in MIX Fresh Fruit Honey Water is freshly squeezed from fresh fruits. To emphasize this fresh fruit characteristic, a die-cutting process has been adopted in the fruit design to amplify and highlight this feature.
2.The product's ingredient list is very clean, without any additives. When designing, the unique features and advantages of the product were fully considered. The text "Ingredients: Honey, Fruit Juice, Water" was directly designed on the front label of the bottle, highlighting the advantage of a clean ingredient list.
3.The outer packaging boxes continue to emphasize the fresh fruit characteristic of the product. When displayed in supermarkets, two outer boxes can be combined to form a complete fresh fruit shape, making it easy to identify during stack displays in the store, and presenting a vivid and lively image.

Market Performance

No

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

To enable consumers to immediately identify and focus on the fresh fruit flavor of the product when they see it, the designer has applied a die-cutting process to the bottle label.