Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
VELVECO
Designer Name
ACGBOX
Position of Designer
/
Target Consumer
Consumers aged 12–30, fans of the Crayon Shinchan IP, from first- and second-tier cities, especially female consumers.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
The design of this product is inspired by classic scenes from the Crayon Shinchan series, particularly the heartwarming image of Shin-chan hugging Shiro, precisely targeting the core needs of today’s young consumers. Today’s 18–35-year-old audience and young families not only hold deep affection for childhood IPs and seek to reignite memories through consumption, but also value personalized and experiential products. Traditional bottled water with flat-label packaging can no longer meet these expectations, which is why this product was created.
Highlights
The product breaks convention by deeply integrating the Crayon Shinchan IP with bottled water packaging. Rather than simply placing the IP image on the bottle, it uses high-precision 3D craftsmanship to recreate classic scenes, turning the bottle into a tangible representation of the IP world. This three-dimensional design allows consumers to visually and physically engage with the IP, elevating the water packaging from a mere functional container to an emotional and collectible symbol, greatly enhancing its perceived value. At the same time, it fills a design gap in the industry for “IP sentiment + 3D interactive packaging”, perfectly matching young consumers’ preference for products that are warm, memorable, and experiential.
Market Performance
After launch, the product entered trendy toy channels and quickly became a hit at outlets like Miniso, with its cute design sparking a consumer craze. Users shared DIY ways to use it on Xiaohongshu and Douyin, such as turning it into desktop decorations or storage containers. The included Crayon Shinchan-themed strap went viral for its playful and portable design, frequently appearing in travel vlogs and social media check-ins, creating a “purchase–experience–share” loop that boosted brand awareness and favorability. Riding this momentum, the product rapidly expanded to trendy supermarkets and IP concept stores nationwide, selling over 100,000 units in the first month and proving the market appeal of its “IP sentiment + 3D packaging” design in lifestyle toy consumption.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The Crayon Shinchan 3D bottle design is the product’s most distinctive feature, setting it apart from traditional bottled water. Using high-precision craftsmanship, it faithfully recreates classic animation poses, such as Shin-chan hugging Shiro and Action Kamen transforming, turning the drinking container itself into a highly recognizable IP asset that immediately stands out on store shelves.
Does the design solve the problems that are common across the product category? If so, please explain.
It addresses fans’ desire to collect Crayon Shinchan’s iconic scene-themed merchandise while breaking the mold of traditional bottled water, which is typically purchased solely for hydration and lacks fun or added value. This transforms repeat purchases into a meaningful experience of “unlocking new IP scenes.”
What functional designs of the work have enhanced the user experience?
It helps children overcome resistance to drinking water and addresses parents’ everyday challenge of reminding them to stay hydrated. At the same time, the playful design allows parents to encourage healthy drinking habits through interactive fun, turning children from passive drinkers into proactive ones.