Type of applicant company

设计机构

Country

中国

Company Website

www.pesign.cn

Images

Brand of the Product

SATINE

Designer Name

Pesign-SATINE DesignTeam

Position of Designer

无

Target Consumer

family-oriented consumer segment

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

SATINE 4.0 Milk Protein Fresh Milk is a premium new product in the SATINE product line. Its higher milk protein content, superior quality and texture have enabled the product to stand out prominently.
As a leading premium milk brand in China, we need to pursue a more high-end expression within SATINE’s brand DNA of naturalness, organic attributes and premium positioning, as well as its systematic visual style. Designers aim to reflect SATINE’s emphasis on milk sources, dairy cows and ecological quality, as well as the sense of scarcity of high-quality milk derived from premium sources, in the design concept. Against this backdrop, the design has created a thought-provoking ecological scene.

Highlights

The design ingeniously utilizes the brand’s VI to construct and upgrade into a detailed pasture scene with a sense of depth from near to far. Integrating the image with golden circular selling points, it forms a unique symbolic form of a "forage crown." This crown shape integrates with the prominent "4.0" marking to enhance product value, balancing the brand’s VI and high-end symbolic visuals.

Market Performance

The product delivered an outstanding market performance upon launch, bolstering the value of SATINE’s premium fresh milk product line and garnering widespread favor as well as voluntary recommendations from numerous household-type consumers.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Transparent Adhesive Label & Hot Stamping Process

Does the design solve the problems that are common across the product category? If so, please explain.

The design seeks a balance between the eco-friendly and natural brand DNA and commercial values and benefits, which not only maintains the high-quality attributes of the category but also preserves the brand’s differentiated visual DNA.