Type of applicant company

设计机构

Country

中国

Company Website

https://www.zcool.com.cn/u/13363924/profile

Images

Brand of the Product

ChaCha

Designer Name

UNKNOWN BRAND

Position of Designer

无

Target Consumer

This product targets young Generation Z consumers who crave novelty and novelty. These consumers are devoted fans of spicy food and are keen to explore and share trending snacks on social media platforms. This crossover product, incorporating the flavor of spicy strips, perfectly complements their adventurous and socially conscious "curiosity" mentality, creating a fun social currency unique to young people.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Faced with a relatively saturated sunflower seed market and a shift away from mainstream consumers, brands need to innovate to attract a new generation of consumers. This product leverages proven niche flavors as a breakthrough, tapping into the young consumer preference for spiciness and social appeal. The collaboration with the spicy snack brand "Mala Prince" has resulted in the "Mala Spicy Snack Flavored Sunflower Seeds," a differentiated product that will spark market attention and social buzz.

The packaging design integrates the sensibilities of both brands. The key visual features a composite of large sunflower seeds and spicy snack flavors, incorporating spicy powder and spicy snack elements in the background to create an appetizing atmosphere and achieve a "what you see is what you get" experience. The highly saturated red and gold color scheme enhances visual impact and draws attention to the product display. Details highlight the "Mala Spicy Sunflower Seeds" and create a unique spiciness icon inspired by the "crown" symbol of "Mala Prince," furthering the collaborative interaction. The tagline, "Authentic Spicy, Happy Qia Qia," completes the entire product strategy and design expression.

Highlights

The most memorable aspect of this design lies in the innovative product concept of "Mala Latiao Flavored Sunflower Seeds." The striking "large sunflower seeds + spicy strips" key visual, combined with real-life photography and spicy elements, intuitively conveys the novelty of the product. The highly saturated red and gold color scheme effectively captures attention at the retail level.

The design's differentiated added value lies in the in-depth brand collaboration. The design incorporates the tonality of both brands, creatively transforming the "crown" symbol of the Mala Prince brand into a spiciness indicator. The "Mala Sunflower Seeds" logo is emphasized in the typography, elevating the collaboration from a superficial collaboration into a deep, co-creation of content from taste to visuals, from product to buzz, providing consumers with cultural interaction and social buzz beyond the product itself.

Market Performance

nothing

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Aluminum film printing、partial matte、partial gold printing

Does the design solve the problems that are common across the product category? If so, please explain.

1. This product creates differentiation within the category by integrating the iconic crown of "Mala Prince" with the classic "Qia Qia" sunflower seeds. This visual symbolism directly conveys the innovative flavor, creating a strong visual impact on the shelf.
2. By integrating the tonality of both brands, the collaboration stimulates consumers' desire to try new products, while also building strong online awareness and social buzz for the product, achieving efficient conversion from buzz to sales.