Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

CHOCLIZ

Designer Name

PUFINE Creativity

Position of Designer

Creative Director: Zhang Yanhui Creative Director: Xia Ling Designer: Xu Ruolan Zhang Yi Technical director: Zhou Xiaoli Zhang Yuxuan Rendering: Luo Kang

Target Consumer

The target population is the 13-25 age group, and we win the hearts of consumers with ice cream and cute pets. What this generation of young people buy is not just delicious ice cream and cuteness, but real emotional satisfaction.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

In line with the growing trend of pet companionship and the expanding pet economy market, the brand seeks to seamlessly integrate pet-themed elements into its ice cream products. Through the innovation of product modeling design, packaging and marketing strategy, it aims to go beyond the traditional flavor characteristics and create a new and open product category.The packaging design takes "IP character development and vivid scene performance" as the design concept, which has blazed a unique path for the brand in the highly competitive ice cream market and has become a key driving force leading the innovation and development of the industry.

Highlights

The design takes "IP creation and scene-based visualization" as the core concept. Through the deep integration of brand and product features, a cute pet IP combination "Choc Lulu& Choc Bubu" with distinctive visual memory and personality is created. The naming cleverly integrates the brand "Chocliz" and its The core ingredient is "chocolate", and the shared prefix "Qiao-Choc" is used to strengthen the brand's sense of identity. By incorporating popular expressions of young people describing intimate interaction with pets, the design establishes an emotional connection with the audience, making IP both personal and interesting.

According to the characteristics of the product, the IP character is shaped into an "ice cream master", which is vividly portrayed in the scene of hand-made pet-shaped ice cream. This setting not only echoes physical products, but also builds a complete experience closed loop integrating visual recognition, personality, scene and product interaction.

Visually, the 3D cartoon style is used to inject vitality into the IP, and the texture of ice cream is delicately presented, which not only stimulates emotional resonance, but also stimulates appetite. The overall design closely follows the trend of virtual and real integration, uses differentiated vision to help brands establish emotional connections with the market, and opens up new cognition in the ice cream market.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

PET pearlescent film

Does the design solve the problems that are common across the product category? If so, please explain.

Most of the packaging of the same category reflects the visual appetite and taste of the product，and has no interaction and emotional link with consumers. This packaging design creates anthropomorphic pet IPs "Choc Bubu" (cat) and "Choc Lulu" (dog), which match the current lifestyle of pet companionship, and combine naming, shape, expression, action, identity, and scene-based presentation, Using 3D cartoon real painting style, it has established stronger, deeper and more continuous interaction and emotional links with consumers.

What functional designs of the work have enhanced the user experience?

The screen design shows the vivid scene of two ice cream gourmet experts "Choc Bubu" (cat) and "Choc Lulu" (dog) making "pet" shaped ice cream. On the one hand, the use of pet Ip images on packaging and pet-shaped ice cream products can attract consumers to consume. At the same time, on the screen of packaging design, the screen scene of ip making product ice cream enhances the fun of the product.

Did the design help increase the sales performance of the product? If so, please give related evidence.

none

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

This creative design anthropomorphizes and scenes pet-inspired IP, aligned with contemporary pet-owning lifestyles to foster a more friendly, harmonious and equal relationship between humans and animals. In the future, it can work with animal protection organizations and pet associations to promote public welfare initiatives such as protecting stray animals and reducing pet abandonment. Commercially, pet IP provides a wide range of opportunities for derivative products, video content, games, entertainment programs and wider promotion channels, thereby generating greater commercial value.