Jeff Lu
AP Strategic Marketing & Portfolio Management Leader
IFF Health

With 25 years of multi-national company marketing and sales experience in Asia Pacific, Jeff joined DuPont Nutrition & Bioscience as Greater China Marketing Director in June 2015, and subsequently expanded his marketing leadership role to cover North Asia, Asia Pacific and global markets. Jeff recently served as AP Strategic Marketing & Portfolio Management Leader for IFF Health, covering strategy, marketing, portfolio management, business development, marketing communication and HOWARU premium probiotic ingredient branding.

In the past 8 years after joining DuPont Nutrition & Bioscience, Jeff built and led a strong marketing team, and brought tangible contribution to the growth of the company as well as the increased awareness of HOWARU brand. Besides, Jeff has also actively engaged with business partners to drive product and business model innovation with examples such as Supreme Orange Tea with HOWARU premium probiotics by Nayuki Tea, and McDonald’s China’s new series of light meals “Chibatta” targeting wellness consumers.