Yang Lu
Wang Innovation

Ms. Yang Lu is the partner of Wang Innovation, specializing in brand strategy consulting. She has provided global brand upgrading and category innovation consulting services to companies such as Jinmailang Group, Qiaqia Food, and Maotai. Joining Wang Innovation in 2018, she has been dedicated to promoting Chinese brands going global.

While Chinese brands have achieved remarkable success in North America on cross-border electronic commerce, their offline distribution channel was weak.Wang Innovation invested in establishing OCM Food Group, which has successfully built a deep distribution network covering North America over the past seven years. It has assisted brands like Yuanqi Forest, Wanglaoji, Haitian, Mengniu, Weilong, Xufuji, Daohang Village, and Jinmailang in breaking into the mainstream market from the Chinese market. In January 2024, Yuanqi Forest was launched in all 591 Costcos across the United States, marking a milestone for Chinese food brands entering the mainstream American market. OCM is headquartered in Los Angeles, with branches in New York, Chicago, Houston, San Francisco, Atlanta, and other cities. Its sales network spans across the United States, covering retail, e-commerce, and catering, making it the largest Chinese food brand operator in North America.

In 2022, Wang Innovation collaborated closely with Jinmailang to jointly create the Chinese tea beverage brand MetaVita, which was launched and promoted simultaneously in China and the United States.

In 2023, Wang Innovation teamed up with Aima to create an E-BIKE brand targeting the mainstream market in the United States. It is currently sold in over 300 stores in 21 states and is expected to complete its nationwide layout by the end of 2024.

In 2024, Wang Innovation partnered with Raban Appliances to expand into the American market.

Wang Innovation is committed to leveraging its 20 years of experience in category innovation, brand positioning, in order to assist more enterprises in entering the American market and building global brands.