Jamo Woo is a well-known strategist and entrepreneur in the advertising industry, with nearly 20 years of experience in the industry. After working as a senior executive in the digital marketing and strategy department of global 4A, he co-founded Arkr Group.He founded Carnivo in 2016, during which he put forward the strategy methods of "Yuechuang" and "communication first", and led the company to become the industry's leading integrated marketing agency. In 2021, he was named Person of the Year by Adquan.