Norman Tang
Creative Director
Dentsu Creative

Norman’s path has always been lit by the spark of innovation - from the early 2000s’ traditional charm to the AI-driven creativity of today. Each shift not only shaped the industry but also Norman’s approach in craft and creativity. His two-decade journey in advertising has seen some collection on the shelf from Effies Awards, Spikes to Cannes Lions alike. But to him, the real joy lies in learning, adapting, and sharing. And lately, in his quest for perpetual growth, Norman has embarked on a somewhat quixotic mission: trying to prompt an AI chatbot into a philosophical debate with himself – so far, it insists on remaining strictly neutral.