PENG Chong is the first winner of the Platinum Pentawards in the Greater China (including Hong Kong, Macao and Taiwan), and he has been committed to incorporating the creative global insight into his works, trying to interpret the unique brand competitiveness with visual symbols that are internationally recognized, and to help brands build strong sensory barriers in consumers' minds. He has served for many reputable fast-food brands, like the Yili Group, Fonterra, New Hope Dairy, Changyu Group, Uni-President, Eastroc Beverage, etc.,