Christophe Pradere
CEO of BETC Asia
Founder of BETC Design

After studying international marketing in Paris, Berkeley and Tokyo and completing a design degree of interior and product Design at the Domus Academy in Milan, Christophe continued his globetrotting life by moving to Asia to begin his professional career as a Brand Design Manager.

At the end of 2000 in Paris, Christophe founded a global design entity on the in innovative industries market that he created BETC Design. Today, Christophe develops his brand experience through a holistic approach that combines the social sciences and a global creative strategy. By drawing on all the different specialisms of the design industry, he focuses his reflection through the brand Rituals (products/services/places).

Christophe also lectures at the Parsons School for Design, IMF and the ‘Arts Deco’ and carries out numerous assignments abroad.