Country
中国(China)
Official website
无
Company Introduction
Shudao is a high-end new Chinese pastry gift brand from China. It uses pure flavor ingredient formula and food research and development innovation that is more suitable for young Chinese tastes to make Chinese dessert gifts with Shudao characteristics. Shudao has long cooperated with Lele Tea, Ele.me, Country Garden, Zhiweiguan, Wufangzhai, Zhong Xuegao... and formed a supply chain relationship.
Images
Brand Name
ZHIJI
Designer Name
Yuyang LU;Congzhen MA;Chaolong ZHANG
Position of Designer
Design Director;designer;designer
Client
无
Target Group
This product is positioned as a high-end business liquor, which is mainly targeted at business people and entrepreneurs, and is mainly used for private dinner of entrepreneurs as well as normal business dinner. It can also be used as a gift in business contacts, as a gift to customers and business partners
Major sales
其他销售渠道 私有渠道
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
ZHIJI Liquor is a combination of Guizhou Maotai technique and Jiangnan Liquor technique, with special recipe and blending ratio, and the Liquor produced has a special flavor of Jiangnan Sauce-flavor. This product is mainly used for business dinners and private dinners of enterprises. The customer hopes that the design can not only improve the sense of quality, but also show the characteristics of Jiangnan Sauce-flavor in the design expression. In the process of understanding liquor culture, we saw a old saying - distiller's yeast is the bone of liquor, which could determine the liquor flavor. By coincidence, the Jiangnan Sauce-flavor is from the special ‘distiller's yeast’ . Therefore, we picked ‘yeast’as the core design concept. We designed the outer packing refer to the shape of the yeast, using pulp as a packaging material because of its natural texture. Besides, the Fuchun River, where the brewery is located, is taken as the visual element of the bottle, placed in the ‘yeast’. When you open the‘yeast’, the Jiangnan Sauce-flavor comes out.
Highlights
The bright spot is the ‘yeast’ shape and pulp texture. Because chosing pulp as a packaging material, the natural grain can give an impression of nature to the consumers. Besides, the design concept and materials have obvious difference with the traditional liquor packaging. For the first time, the concept of distiller’s yeast is the bone of liquor " is expressed, giving the brand the impression of ‘good yeast, good liquor’
Market Performance
无
Material
其他
Craft
The outer box and the top surface of the product are formed by the paper pulp dry pressing process, which is widely used in the field of packaging The inner bottle is made by mechanical glass blowing process, then by transfer printing and manual labeling
Does the work consider sustainability (environmentally or commercially, or both)?
The packaging material of the product is recyclable pulp. After the product packaging is unsealed, it can be recycled, crushed, pulped and re-shaped.