Country
中国(China)
Official website
https://sanzuniao.net/
Company Introduction
Three-legged birds brand planning of shenzhen, founded in 2014 in innovation is the domestic well-known brand packaging planning company, good brand upgrade, hot style packaging marketing and innovation, deep tillage food marketing strategy, in 2017 to start their own article creates the brand, and establish a three-legged birds in xian branch, accumulated valuable experience in operating entity enterprise, It is a rare local design company that stands on the market to consider planning in the design field.
Images
Brand Name
熊猫蜂蜜
Designer Name
Bao lin Shi
Position of Designer
Design Director
Target Group
young consumer
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
In the Qinling Mountains rich in species, honey produced by beekeepers is often “tasted” by wild pandas. The panda wearing a straw hat was inspired by wild pandas and local beekeepers. Features of honey are highlighted by the personified package, which is funny and cute.
Highlights
Local production of glass bottles relieves environmental burdens placed by transportation. On the bottle, there is no printed sticker but a more environment-friendly kraft tag to show the brand logo and a product description. The straw hat is handwoven with local discarded wheat straw, which can not only reduce environmental pollution caused by burning wheat straw but also bring sustainable incomes to local farmers.
Market Performance
无
Material
其他
Craft
The bottle body is made of high-white frosted glass The bottle cap has a tin cap The hat is hand-woven from reed grass The net is woven with pure cotton rope