Country
中国(China)
Official website
无
Company Introduction
Wonderlab is an innovative enterprise that focuses on the field of health and nutrition, adheres to the scientific and informative product R & D concept, and is committed to providing health solutions for young consumers. The company implements the "Science + innovation" two wheel drive development strategy, has established a talent team with strong technical force, established a probiotic joint R & D laboratory, and has exclusive support for a number of patented formulas to bring scientific formulas and innovative products to young people and meet the growing health needs in China. In the future, we will continue to be based on the healthy China 2030 plan, take protecting health as our own responsibility, popularize nutrition knowledge, and promote great health with scientific innovation.
Images
Brand Name
WonderLab
Designer Name
WonderLab设计团队
Position of Designer
WonderLab设计团队
Target Group
Generation Z who pursue a healthy lifestyle (mainly female, elite new white-collar mothers who love beauty, etc.)
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 团购分销渠道、美妆渠道
Positioning
大货 Mass Production
Design Story
Small Blue Bottle instant probiotics is evolved from the unique assets of WonderLab brand Fat bottle, so that consumers can identify WonderLab products at a glance, with high recognition While the probiotics large size box is inspired by the superimposed Lego. The product is designed to meet the aesthetic requirements as well as be reusable and playable, occupying the desktop of young consumers.
Highlights
Bold and brand color (blue); The form of drawer box with differentiation and reusability is selected in the shape; The square box that can superposition up and down finally, have receive sex.
Market Performance
In 2021, Tmall probiotics products sales Top1, Jingdong probiotics category sales Top1, vibro probiotics category sales tiktok Top1 were achieved throughout the year.
Material
其他
Craft
Open mold injection molding
Does the design solve the problems that are common across the product category?
Before going online, wonderlab found that most probiotic products on the market were mainly strip bags, and most of them used general materials, which made most probiotics inactive during the shelf life and could not provide efficient protection for consumers. In the R & D stage, the team innovates the packaging. First bottled probiotics. It is made of safety grade PP, which has stronger water resistance and oxygen resistance than the traditional composite aluminum foil packaging, and can ensure the shelf-life stability of probiotics.
What functional designs of the work have enhanced the user experience?
The inspiration of probiotic large-size box comes from the superimposed LEGO. The original intention of product design is to meet the aesthetics, reusability and playability, and occupy the desktop of young consumers.
Did the design help increase the sales performance of the product?
Small blue bottle instant probiotics are evolved from the unique asset of wonderlab brand "small fat bottle", so that consumers can identify wonderlab products at a glance, with high recognition. Wonderlab pioneered bottled probiotics. The small blue bottle probiotics are made of safety grade PP material, and "40 billion CFU *" is printed on the bottle body as the core information for communication with consumers. The appearance design brand of the bottle has also applied for a patent. According to the data, the small blue bottle probiotics reached the top 1 of tmall probiotics category three months after they went online, and more than 85% of them were new customers.
Does the work consider sustainability (environmentally or commercially, or both)?
At the same time, wonderlab team also pays attention to environmental protection, and jointly initiates # little fat bottle's second life activity with brand spokesmen to encourage used little fat bottles not to throw DIY into good things for life, so as to reduce the burden on the earth.