Country
中国(China)
Official website
无
Company Introduction
Flavor Description (abbreviated): Dedicated to nutritious design, just like the meaning of good food. We focus on artistic creation in the field of fine food and drink, brand construction and management, product planning and creativity, packaging design and production, etc. We provide services such as technical experiment with image and paper products printing. We also constantly explore the feasible boundaries of products and derivatives.
Images
Brand Name
HOOKFOOD
Designer Name
Seven、Mengyang Wang
Position of Designer
Brand manager;Brand partner
Target Group
Cat lovers, canned buyers, boutique coffee lovers who like new and exotic packaging, the intersection of cat and coffee lovers.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
As corporate slaves and cat keepers, we are always jealous of our kids(cats). We can never bear to treat them bad, even when we starve. But it is going even crazier. Their shampoo is more expensive than our anti-stripping ones. They travel in their fancy RVs while we try to survive in the subway everyday. Comparing with their dazzling choices of canned food, as human beings, what we eat seem like feed. In the aspect of enjoying lives by eating and drinking, we are most likely less happy than them.A 100g can fill a week's happiness. When coffee beans meet cans, when retro meets pride To Andy Warhol and Campbell's soup cans.
Highlights
Benchmarking the canned cat food so that cat lovers can empathize at a glance. It focuses on the intersection of cat and coffee lovers. It spreads across categories through common themes, attracting more coffee lovers, or new people who fall in love with coffee because of cats.
Market Performance
Nothing
Material
纸质 Paper; 其他
Craft
Common aluminum cans with easy-to-pull loops, benchmarking cat food cans, girdle seals are made of special paper and four-color printing.
Does the design solve the problems that are common across the product category?
Commonly used bagged coffee beans are highly homogenized, making it difficult to form a strong brand visual symbol. Occasional canned coffee beans are mostly unintentional. We deliberately choose aluminum cans with easy pull rings, benchmarking the canned cat food, so that cat lovers can empathize at a glance. It focuses on the intersection of cat and coffee lovers. It spreads across categories through a common theme to attract more coffee lovers.