Country
中国(China)
Official website
无
Images
Brand Name
UNI ONE Coffee
Designer Name
Yu Guang, Kunpeng Chai
Position of Designer
Yu Guang-CBO, Kunpeng Chai-Design Director
Target Group
Consumers with coffee drinking habits
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
UNI ONE Coffee is a brand new instant coffee brand. The difference from other similar brands is that we pay more attention to the originality of their products. UNI ONE Coffee believes: "Coffee can also be a good-looking, fun and delicious piece of coffee". As a new brand of an old track, the eye-catching and specificity in the design is both a hands-off choice and an appropriate description of the brand's DNA. We directly use the digital label used in product development as the name of each product. The enlarged number can not only stand out in a complex business environment, but its origin also has a story that can be discovered, and the color system is used to help explain Product taste, these open settings provide a wide threshold for brands to expand their categories in the future. We want to help brands build a direct and pleasant communication bridge with consumers.
Highlights
It took UNI ONE Coffee two years to successfully develop original bloffee, bringing a "new species" of coffee. The traditional freeze-drying technology was upgraded and transformed, and a unique three-dimensional freeze-drying technology for coffee was developed. Subvert the powder state of traditional instant coffee, bring original bloffee, and let the coffee itself have a shape. The irregular block shape makes UNI ONE Coffee stand out in the contrast with the monotonous and boring coffee powder. The distinctive personality and full modernity are more in line with the trend of the Z generation.
Market Performance
In the third month of the product's launch, the online channel has created 4,000 boxes in 30 minutes!
Material
其他
Craft
Assembly packaging: Outsourcing, tinplate stamping. Inner package, food grade PP plastic. Single trial pack: 350g coated paper, spot color printing.