Country
中国(China)
Official website
https://www.yili.com
Company Introduction
Yili ranked among the top five in the global dairy industry and has maintained the undisputable position of No. 1 in Asia. Yili is also the largest dairy enterprise in China, offering the most comprehensive product range among its competitors. With exceptional product quality, leading service capabilities, and comprehensive capacity for sustainable development, Yili is well-respected among global event organisers, national and local governments, and the general public. Yili has been selected to serve as the primary supplier of dairy products and services at major international events, supplying the Beijing 2008 Olympic Games, the 2010 Shanghai Expo, the 2016 G20 Hangzhou Summit, the 2019 7th CISM Military World Games, and the Beijing 2022 Winter Olympic Games. Yili has also acted as a partner for the World Economic Forum, the Boao Forum for Asia, and the World Internet Conference.
Images
Brand Name
SATINE
Designer Name
Jenny、Josie Wang、Devid
Position of Designer
Chief Creative Officer、Art Director、Art Director
Client
Inner Mongolia Yili Industrial Group Co., Ltd
Target Group
Middle-class wealthy households at the age of 28 to 45 who are well-educated, with solid economic basis and strong purchasing power, meanwhile very quality-conscious and enjoying personal and family life.
Major sales
其他销售渠道 只送不卖，礼赠
Positioning
限量款/联名款 Limited Edition/IP Collaboration
Design Story
Applying the element of tiger, the king of all beasts, Satine has launched the Zodiac bottle for the first time with breakthrough technology that leads the industry innovation. It applied the industry's innovative "gradient-colored multi-layer PET technology" to milk packaging for the first time, filling in the technology gap of the domestic dairy industry. The image of the jungle tiger is well presented on the bottle by applying the embossing process and gradient green color technology. It has successfully realized strong brand mindset among consumers through technology empowerment with the global limited edition of the high-end not-for-sale gift box of "Golden Tiger Blessing, Satine Collection".
Highlights
The bottle is designed to be embossed in gradient color and transparent by controlling the opening and closing time of the inner and outer valve needles based on the features of the hot runner systems of the multi-layer injection molding machine, as well as the injection speed and position of the materials of each layer, and customizing color matching of the packaging materials. The brand logo and patterns on the bottle are made with one-time forming embossing process, which is applied in milk packaging for the first time, filling the technology gap of the domestic dairy industry. The package design has successfully realized strong brand mindset among consumers through technology empowerment, highlighted the brand value and made the overall packaging more premium!
Market Performance
The campaign of the high-end not-for-sale gift box has acquired 50w+ exposures.
Material
PET塑料 PET material
Craft
The bottle is designed to be embossed in gradient color and transparent by controlling the opening and closing time of the inner and outer valve needles based on the features of the hot runner systems of the multi-layer injection molding machine, as well as the injection speed and position of the materials of each layer, and customizing color matching of the packaging materials. The brand logo and patterns on the bottle are made with one-time forming embossing process, which is applied in milk packaging for the first time, filling the technology gap of the domestic dairy industry. The package design has successfully realized strong brand mindset among consumers through technology empowerment, highlighted the brand value and made the overall packaging more premium!
Does the design solve the problems that are common across the product category?
The Zodiac has profound cultural gene in China and all industries have adopted Zodiac elements in product design. How to stand out by applying Zodiac elements has become the key issue for Satine. In this Chinese New Year, Satine launched the Tiger bottle that integrates the Zodiac culture into the product design, striking chords with Chinese people for the New Year and traditional culture. With the innovative “gradient-colored multi-layer PET technology”, the unique ingenious tiger bottle not only expresses the respect for organic life, but also shows oriental aesthetics of the brand, conveying blessings for the Year of Tiger to every consumer.
What functional designs of the work have enhanced the user experience?
The new PET bottle is adopted to provide consumers with comfortable on-the-go drinking experience. The bottle is easy to hold, fits the lip shape, and easy to open and pour. The embossed bottle in gradient color is favored by vast consumers with its technological strength. Moreover, sticking to Satine’s concept of environmental protection, the good-looking bottle can be recycled after use as home decorations, vases and other ornaments as memories for environmental protection purpose.
Did the design help increase the sales performance of the product?
The campaign of the high-end not-for-sale gift box has acquired 50w+ exposures. By deeply binding with digital communication resources, and offering lucky draw of exquisite gradient-colored glass and etc., the campaign has activated the mini program members and attracted 35,000 new members. It was also included by FBIF, food board, top packaging and other industry official accounts.