Country
中国(China)
Official website
www.l3branding,com
Company Introduction
L3branding is a brand experience design and consulting company. Helping many international and local brands with the concept of “art expression tactics, creativity-driven business”Image upgrade and management, new brand or product positioning, concept and experience system construction. Enhance the competitiveness of brands with graphic, spatial and multi-dimensional experience design methods. The business covers brand strategy,VI, packaging, interaction, dynamic image, space display, VI, packaging, interaction, dynamic image, space display. Serving customers include Coca Cola、Yili 、Haitian 、Simplelove、MengNiu、Meadjohnson、Baidu、Tencent、Uni-President、Nestle and other first-tier brands and emerging brands in various industries, and through the global comparison, Coca-Cola has become a global first-class designsupplier, is currently the only Chinese design company.
Images
Brand Name
OP3N
Designer Name
Guanru Li, Jixue Li, Zheng Dong
Position of Designer
Creative direction, Designer, Designer
Target Group
Post-1995 generation (mainly college students and new employees) who love new things and cultures and live in first-tier and second-tier cities
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
‘OP3N’ is a yoghurt brand, which develops delicious yoghurt that has not been seen or rare in the Chinese market with the idea of ‘open new possibilities’. Client want to establish an image that any young people will be happy for a few seconds when they see it. We found inspiration from the form of opening the yogurt lid film, a red dot is torn from above, the red on the front becomes a laughing mouth, and the white on the back of the wave point is exposed at the tear opening, and it becomes downward dripping yogurt through the processing of shadow effect. Add two more black spots and the whole figure becomes a funny smiley face. Smiley faces can be extended into different products by changing the shape of the eyes to produce different interesting expressions.
Highlights
The red smiley face has a super visual impact, resulting in great visibility on the shelf, and at the same time establishing a strong recognition. The replacement of various ingredients and elements in the background of the red smiley face will not affect the unity of the entire brand. As soon as the brand came out, it attracted huge attention and topics, and the products were almost sold out on the first day of listing.
Market Performance
Not public.
Material
PET塑料 PET material
Craft
No special process
Additional Materials