Forum Agenda

General Meeting

  • 08:30 - 08:35

    Welcome Address by Organizer

    Isabella Hsu , Chairman , Simba Events

  • 08:35 - 08:40

    Opening Remark by Plenary Session Chairman

    Jason Yu , General Manager in China , Kantar Worldpanel

  • 08:40 - 09:20

    Status Analysis and Trend of Food and Beverage Market

    Jason Yu , General Manager in China , Kantar Worldpanel

  • 09:20 - 10:00

    With Respect to Cross-Border Competition, Opportunities and Challenges Coexist

    Adam Xu , Partner , Strategy&

  • 10:00 - 10:30

    Tea break

  • 10:30 - 11:00

    Keynote Presentation Demand Driven Growth Strategies—Consumer Lead Innovation

    Lynn Xu , Vice President, Innovation practices , Nielsen Greater Chin

  • 11:00 - 12:00

    Panel Discussion: What's the Future Development of Traditional Retail Industry?

    Panelist
    CAI Hongliang , Founder, CEO , Be & Cherry
    Ron Wardle , CEO China , Export Now (Shanghai), Inc.

  • 12:00 - 13:40

    Luncheon

Innovation R&D

  • 13:40 - 13:45

    Welcome Address by Session Chairman

  • 13:45 - 14:20

    Keynote Speech: Consumer-inspired Innovation: the Source of Success

    Marcelo Amstalden Moller , Head of Global CMI – Innovation, Global Brands & Cider at Heineken Group B.V. , Heineken Group B.V.

  • 14:20 - 14:50

    Can Packaging Innovation

    William Fu , Sales & Marketing Vice President , Ball Asia Pacific Limited

  • 14:50 - 15:10

    Innovation Showcase

    Li Xin , Board Member - Industry Advisory Board at International Dispensing Corporation (IDC) , IDC
    Nancy Janes , Worldwide Programs Director for Brand and Agency Marketing , HP

  • 15:10 - 15:40

    Tea Break

  • 15:40 - 16:25

    The Age of Disruption, clustering the global trends

    Sarie Moolenburgh , Client Brand Director , Cartils

  • 16:25 - 16:55

    A Happy Egg Story – Love, revolution and a hen named Freeda

    Paul Williams , Creative Director , Springetts Brand Design Consultants Limited

  • 16:55 - 18:30

    Structural packaging - Innovative beverage concepts

    Cristian Stancu , Manager , Remark Studio

  • 09:00 - 09:35

    Globalization and Localization——Examples of Sino-Dutch collaboration and innovation in agri & food

    Aalt Dijkhuizen , President of Topsector Agri&Food in The Netherlands;Former President & CEO , Wageningen UR University & Research Centre

  • 09:35 - 10:25

    Innovation Strategies to Accelerate Growth

    Valerio Nannini , Senior Vice President, Head of Strategies and Performance , Nestle

  • 10:25 - 11:00

    Tea Break

  • 11:00 - 11:35

    From "Idea" to "Products"—— how PepsiCo’s global R&D organization is transforming PepsiCo’s business

    Ellen de Brabander , Sr. Vice President Nutrition R&D , PepsiCo

  • 11:35 - 12:15

    Strategic Holistic Product Design – A Case Study for Plant Based Beverages

    Weizhi Chen , Sr. Vice President & Chief Technical Officer , The WhiteWave Foods Company

  • 12:15 - 14:00

    Luncheon

  • 14:00 - 14:40

    Infinity from R&D Innovation

    CAO Yongmei , Chairman of Group Production Council , Want Want China

  • 14:40 - 15:10

    Talk: Chocolate Innovation in China

    JI Shunying , Founder , China Chocolate (suzhou) R&D Cente

  • 15:10 - 15:55

    An alternative to livestock beef

    Mark Post , Professor of Vascular Physiology, Chair of Physiology , Maastricht University

  • 15:55 - 16:30

    Bringing ideas to life

    Robin Stein , Co-Founder , Babo Blue
    Hans-Kaspar Mayer , Co-Founder , Babo Blue

  • 16:30 - 17:00

    Tea Break & End of Forum

Marketing Innovation

  • 13:40 - 13:45

    Welcome Address by Session Chairman

  • 13:45 - 14:30

    Scent Branding in a Multi-Sensory Context

    Simon Harrop , CEO at Brand Sense, Founding Director , The Aroma Company

  • 14:30 - 15:00

    HP Digital Printing for Food & Beverage – The Art of Possibilities

    Nancy Janes , Worldwide Programs Director for Brand and Agency Marketing , HP

  • 15:00 - 15:45

    The Brain behind Better Brands

    GUO Lan , Head of Nielsen Neuro Greater China , Nielsen
    Bo Hong , Professor, Department of Biomedical Engineering, School of Medicine , Tsinghua University

  • 15:45 - 16:20

    Tea Break

  • 16:20 - 17:00

    Programmatic Buying: Brand Age

    Roy Zhou , CEO , Yoyi Digital

  • 17:00 - 17:30

    Life of Advertising Guys

    Lorraine Yuan , Vice General Manager of Sales Department , Microsoft Online

  • 17:30 - 17:50

    Data Driven Innovative Precision Marketing

    Maggie Wang , Vice President, Commercial Strategy and e-Commerce , AdMaster

  • 17:50 - 18:30

    Baidu Moments

    Ms. Zhao Ting , General Manager of Baidu Key Account Department , Baidu

  • 09:00 - 09:30

    Keynote Speech: CONTENT VELOCITY PACE+PURPOSE

    Silvia Goh , Chief Content Officer , Starcom MediaVest Group

  • 09:30 - 10:00

    Native Marketing and Legendary Stories

    Andy Xu , Senior Vice President , Ifeng.com

  • 10:00 - 10:30

    Panel Discussion

    Panelist
    Chris Chen , CEO & Creative Director , Trio Isobar
    April Chang , GM , Trio Isobar
    Andrew Lok , Co-Founder , Civilization
    Alex Xie , Co-Founder , Civilization

  • 10:30 - 11:00

    Tea Break

  • 11:00 - 11:30

    Synchronizing a Brand with Culture to Get Best Returns

    Panos Dimitropoulos , Cultural Insights Associate Director , Added Value

  • 11:30 - 12:15

    Storytelling: The Coca-Cola Way

    Richard Cotton , Content & Creative Excellence Director , Coca-Cola

  • 12:15 - 14:00

    Luncheon

  • 14:00 - 14:45

    Disruption and Innovation

    Brian Swords , Managing Director , TBWA

  • 14:45 - 15:30

    Fink Different

    Graham Fink , Chief Creative Officer , Ogilvy

  • 15:30 - 16:30

    “The Beer that Speaks for Itself”- Literally: Using Innovative marketing to disrupt and capture consumer’s attention

    Mike Bascom , Director of Marketing , AB InBev Canada

  • 16:30 - 16:35

    End of Forum

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