FBIF2015 Food & Beverage Innovation Forum

Global Innovation, Powering the Future

2015.5.13-5.15 Shanghai, China

About FBIF

Food & Beverage Innovation Forum 2015 is taking place on 13th – 15th May, 2015 in Chateau Star River Pudong Shanghai. Comparing to FBIF 2014, FBIF2015, we will have more about “trends” parts. Some fresh elements like: Cross-Border Competition, Circular Economy and E-commerce are very representative and may result in a Revolutionary change in the near future. Further More, for the Innovation ? R&D Stream, we pay more attention to seeking Cases that can be more practical and useful for R&D People. 3D Printing, Vegetable Protein, Artificial Foods are key words in this Session. For Marketing Innovation Session, we grasp the trend as always, some fascinating topics would be discussed in this session: Marketing 3. 0, Neuromarketing, Big Data Marketing, Artificial Intelligence, Content Marketing, Native Advertising, Video Marketing, etc.

You may expect to know:

-What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?
-Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?
-How can brands gain competitive advantages in the category competition through new marketing and packaging methods?
As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.

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Marketing Innovation



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