Panos sees the world through semiotic lenses. He combines extensive semiotic and cultural analytic skills with vast experience in marketing and branding. He specializes at the point where brands and culture become one.

He studied semiotics, cultural studies and advertising at London’s Goldsmiths College, University of Kent, Institute of Education and West Herts College.

Having also worked as a copywriter and creative lead in advertising agencies such as Leo Burnett and bbdo, Panos has the rare talent of bridging the gap between strategy and execution.

He has been conducting Cultural Insight and semiotic analyses for more than 10 years working for branding and semiotic agencies in London and Shanghai.

He has successfully lead complex semiotic analyses and offered strategic, branding and creative recommendations for major brands across many categories, including Audi, Bacardi, Lindt, Coca Cola, Diageo, Colgate, Danone and others.

At his spare time Panos creates conceptual art inspired by semiotics; his work has been exhibited in major galleries across Europe (concepd.co.uk)