Xu Jin has 14-years service record as a senior marketing man, and he has more than 10-years working and managing experience in international advertising companies, he was the youngest general manager in international 4A agencies.
In 1999, he joined the largest local advertising company in China - GuoAn Advertising Group;
In 2004, Xu Jin joined the JWT which owned by WPP group. In 2010, he was promoted as the general manager of JWT, and then he was promoted as Managing Director in 2011, leading the company grow rapidly with great influence and well reputation in the industry in China. During the Young Tiger Training of Asia Pacific in JWT, he was awarded as the Global Star of Hope of JWT, and was nominated as the Best Office Leader in the Asia Pacific area at the same time.
In the end of 2011, joined the LINTAS (China) as CEO and took charge the operation and management of the company. Gained several heavyweight customers successfully in nearly two years that the reputation of the company got great improved.
From October, 2013, he devoted to new exploration in the internet area – ifeng.com.
With seasoned management experience in multi-industry & brand, by having the international brand system fully applied to the local practice, that Xu Jin created effective marketing cases for customers. He served in many international and domestic famous brands, such as Audi, Jeep, Lexus, Shanghai General Motors, Changan Ford, taobao, China Mobile, China Unicom, GOME, China Construction Bank, China Mingsheng Bank, China Haier, China LIFE, Renren, COFCO group, COFCO LOHAS, YILI, CITIC Guoan NIYA Wine,Philips,GE,CITIZEN, MOTO, BBK, China Tennis Open, Nippon, Acer, Foton Motor, JinLiuFu, JASONWOOD, TaiKang Life, YinLu, Tonlion etc..
Xu gained many gold awards of Marketing which including EFFIE (China), Ad-Fest Asia, ROI Festival, and Classic Communication Award of China.
Xu Jin is the member of the Academic Committee of Chinese Advertising Association. He was the honorary ambassador of Greater China in the Busan Advertising Festival. He is the researcher of New Media Marketing Communication CCM Research Center of Peking University. Furthermore, he is an academic director of CMI China Campus Marketing Institute and the senior consultant of National Software Plaza in Nanjing, marketing counselor of several companies also.
Xu was selected as Prominent Manager by Journal of Marketing & Management in 2012; he was awarded one of the Ten Outstanding Talented People by the annual Chinese Classic Communications Award; and the Successful Marketing Magazine awarded him as the celebrity of 100-person in innovative marketing in 2014.
Xu Jin was the final judge to the EFFIE (China), the Greatwall-award of Advertising China, the Outstanding Marketing of China, the Classic Communication Award of China, the Gold-finger Award, Gold-mice Award, Golden eyes Award, the Chinese Academy Award of College Advertising Art Festival. Xu participates the tour speeches in many famous universities and enterprises every year. He had many professional articles which was published in industrial media; furthermore, he attended in many industry summits and acted as guest to give speeches.