Marcelo Amstalden Moller, Brazilian, living in Amsterdam.
Head of Global CMI – Innovation, Global Brands & Cider at HEINEKEN Group B.V.
Leads the Consumer & Market Intelligence teams responsible for Innovation, Global Brands & Cider;
Takes part on most critical business decisions representing consumer needs and aspirations in the company;
Providing foresights for business expansion and the steering of Heineken′s Innovation, Global Brands and Cider future development;
Electrical Engineering with a Master in Business Administration, and Specialization in Marketing & Sustainability.
Previous to Heineken, Mr. Moller had the following positions
Marketing Director @ Philips, responsible for New Categories’ development such as Water & Air Purifiers, Sleep; Netherlands and Asia, 2008 – 2012;
Senior Consultant @ BCG, focused on Marketing and Innovation; Brazil, Spain, Portugal – 2005 – 2008
Senior Consultant @ Roland Berger, focused on the Automotive Industry and Marketing; Brazil, China, Argentina – 2000 - 2004