Jerry Hou is currently the founding partner of Human-Centered Consulting. He owns quite diversified experience in corporate strategy, investment, and brand marketing across multiple industries.
He is a serial entrepreneur. Human-Centered Consulting provides holistic solutions for consumer goods companies in 2021 and obtained tons of attention almost immediately. He has published several research reports causing huge impact, and was followed and recommended by many famous entrepreneurs.
He was also former CSO in a startup invested by IDG and Sinovation Ventures; led corporate transformation, redefine product, marketing, distribution strategy.
Prior to being an entrepreneur, he worked at Cargill, the world's biggest commodity company, leading business strategy and futures trading business. Jerry has also been working in Unilever, McKinsey, Frog, Baidu, etc.
Business world is never short of noise and hustle, always with the hottest buzzword at the centre of the conversatio. However, while looking back at the long history of business, most trends have eventually been disproven. Today, when the consumer market has calmed down, the importance of common sense should be taken more seriously.
After all, there are not that many secrets in the business world, most of the 'secrests' are common sense.