Speakers
Cago Chen
Condiment & 3R Food
Vice President
WANGJU CAPITAL

Xiaolong Chen, a marketing expert, has conducted in-depth research on the condiment market in China, providing great support for the development of the industry. Mr. Chen is a writer for Sales & Marketing, New Food, Food Weekly, China Food News and other media. As a marketing expert and investor, he has provided professional analysis and opinions to securities dealers and media for a long time. Mr. Chen has many years of marketing and management experience in multinational companies and well-known local enterprises, and is committed to making it is possible for each enterprise to achieve “rapid growth in a short period of time”; Mr. Chen is also the author of three marketing books, Condiment Marketing, Sales Channel Management, and Operation of Sales Channel Management.


Event Introduction
Condiment & 3R Food
 · 12/22 (Day 4)
New Taste That Spice Up New Lives
Battle of Taste
16:00
[Panel Discussion] Less Fat, No Less Taste - How Does Light Diet Sauce Make Consumers Love Veggie?

Sauce, as important as salt, is the highlight of light food. Traditional salad sauce, however, puts consumers off due to its high calorie. Sauce for light food, which claims to be free of sugar and fat, comes to the fore. Can light food sauce satisfy the actual need of dieters and compensate the plain taste of salad? Will it be accepted by a wider audience and cover more dining scenarios?

Link to agenda