Speakers
Nash Feng
YoungCohol
Senior Consultant
Ries Positioning Strategy & Consulting

Nash Feng has been working as strategic positioning consultant for more than 10 years. After his graduation from Univesity of Pennsylvania, he joined Ries Positioning Strategy & Consulting (China).

Nash and his team spend most of their time on the road consulting with top companies and organizations in China from Moutai Group to Robam Appliances, Baheal Pharmaceutical, Xijiu Corp, Tiger Bang Chili Sauce, Government of Qinghai Province.


Event Introduction
YoungCohol
 · 12/22 (Day 4)
Keep Alcohol Engaging
10:00
Address from Chair

Set off with puzzles and hopes.

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YoungCohol
 · 12/22 (Day 4)
Keep Alcohol Engaging
10:05
Drinking among Gen Z: Drinkers' Portraits

Compared with the last generation of alcohol drinkers, how motivations and preferences of alcohol consumption have changed in the next generation?

Link to agenda