Emma Xiao
Dairy Talks
Origin Strategy Consulting

Emma has more than ten years of experience in brand strategy consulting. The clients she has served include from start-ups to Fortune 500 multinational giants, involving spirits, instant foods, condiments, beverages, milk powder and other categories. At the same time, she also has extensive project experience and methodologies of retail and logistics.

In past projects, she has worked with clients to sort out the strategic path of new categories and new brands from 0 to 1, to discuss the direction of differentiation in a fierce business war, to create global strategy plans, and to build diversified and multi-brand strategic layouts of the large groups. In the past ten years, she has created a number of classic examples.

Emma holds a bachelor's degree in economics from Peking University and a master's degree in economics from the Chinese University of Hong Kong.

Event Introduction
Dairy Talks
 · 12/20 (Day 2)
Hit New Category
Category Innovation
[Panel Discussion] Gen Z: Product Professionals and Their Product Values

FBIF is throwing a party! Gen Z may possess the mysterious power that could shake up the whole industry. Growing up in a high-GDP, low-birth-rate environment, people born after 1995 enjoy far richer disposable resource as their birth right and have discerning judgement ahead of their age. As this young generation brings new capabilities to the market, they make it look "prehistoric" too. A group of Gen Z product professionals and their products are brought together to help us get insights into how they think about products.

Link to agenda