Kristoffer Fink Parup
Head of Strategy

As Head of Strategy at Pearlfisher London, Kristoffer helps to bring clarity, focus and imagination to client briefs, bridging the gap between the groundbreaking insights of Pearlfisher's Futures team paired with the visual innovation of their design team.

After completing an MA in Innovation Management at Central Saint Martins in London, Kristoffer gained a wealth of experience working to help startup brands grow at "Seedcamp" and also developed bespoke projects with clients around the world for the leading lifestyle magazine, Monocle.

At Pearlfisher, Kristoffer works with the strategy team to bring client visions to life, helping to evolve, establish and grow these brands into successful businesses that have a strong point of difference in the market and win over the hearts of consumers. Some of his most recent clients include some of the world’s best-known and iconic brands including, China Resources (Snow) Breweries Limited, Beam Suntory, Heineken, Bang & Olufsen.

Event Introduction
 · 12/23 (Day 5)
Keep Alcohol Engaging
Beers Innovation
Link to agenda