Grant Li
Pack Talks
Founder & Creative Director
L3 Branding

Grant Li, founder of L3branding, who has been focusing on brand experience design for many years, solving practical problems and change the competitive landscape for international and domestic brands to Co-brands include: Coca-Cola, NBA, mead Johnson, COFCO, Mengniu Dairy, Uni-President and so on. He won numerous international Awards and recognition, including Pentawards Gold Prize, IF Awards, One Show-Excellent Award, Japan's Top Allow Asia, Hiiibrand, Graphic Design in China, and so on. The works have been published in the Wall Street Journal and other international media, such as the exhibition in American and Spain.

Event Introduction
Pack Talks
 · 12/20 (Day 2)
From Appealing to Branding
[Panel] Making Products More "Visible" - New Angle on Shelf Vision

A noisy environment requires a louder voice, while a quiet place is more suitable for artistic expression. Whether product packaging design emphasizes more on visual impact or more on brand expression may follow a similar logic.

How to understand the visual connection between products and shelves? What are the new characteristics of this connection in the new emerging "shelves" such as boutique supermarkets, chat groups and live selling broadcasters? Will the integrated co-creation of personalized channels and product design become the future trend?

Link to agenda