Tian Zhou
Beer Matters

Tian graduated from Bowdoin College (US) and Waseda University (Japan). He was the first brand manager at DJI and later joined WeWork to head its brand marketing team in China. In 2020, Tian founded Beer Matters, China's leading community platform connecting beer lovers with brewing companies, microbreweries and service providers.

Event Introduction
 · 12/23 (Day 5)
Keep Alcohol Engaging
Beers Innovation
[Panel Discussion] Personalization vs. Standardization: Move on Together

Personalized craft beers are emerging, but standardized production is an important guarantee of quality. How can creativity be nurtured in standardization? How can beer industry move on together with personalization and standardization?

Link to agenda