Speakers
Rutie Ni
Condiment & 3R Food
General Manager
XIAMEN ANJOY FROZEN PRODUCTS SUPPLY CHAIN CO., LTD

Rutie Ni, general manager of XIAMEN ANJOY FROZEN PRODUCTS SUPPLY CHAIN CO., LTD., executive vice president of Xiamen catering industry association. He used to be an assistant to the general manager of marketing of Anjoy Food.

As the founder of Mr. frozen products, He led the team to accelerate the layout of the "trillion" prefabricated dishes track. Adhering to the enterprise mission of "making delicious food easier" and the business philosophy of "food is consumer centric", Mr. frozen products launched a series of 3R food such as pickled fish, boiled beef and fat beef in sour soup, which are deeply loved by consumers.


Event Introduction
Condiment & 3R Food
 · 12/23 (Day 5)
New Taste That Spice Up New Lives
The Breaking Point
14:00
Brave the Winds and Waves:How to Balance Product-Based Strength and Channels of Distribution

From frozen product to 3R food, how should brands deliver their advantages, explore growth opportunities through meticulous consumer insights, create star products while laying out sales channels and deliver excellent products to consumers?

Link to agenda