Boris Cui
Channel & Supply Chain
Senior Supply Chain Finance Director
Peet's Coffee China

Reporting to CFO, Boris is Senior Supply Chain Finance Director for Peet's Coffee China Ltd., accountable for the company supply chain’s financial performance in China market. Boris has over 20 years of senior financial leadership experience and senior supply chain management experience in multinational environments and has lived and held senior leader positions across mainland China and Hong Kong, China. During his career, he has built a reputation for operational excellence, strategic thinking, and talent development, working with a high level of integrity. He has a proven track record of performance delivery, ERP system implementation and change management in both finance and supply chain functions.

Boris has been serving as Senior Supply Chain Finance Director for Peet's Coffee Inc. since Oct 2022.  Peet's Coffee is a $1 billion specialty coffee roaster and retailer owned by JAB Holding Company.  The company was merged with Jacob Douwe Egberts (JDE) as JDE Peet’s early 2020 and went on a successful IPO in Euronext exchange in May 2020. He oversees Peet’s China’s Supply Chain financial performance.

Prior to Peet's, Boris served Mars Chocolate China for over 20 years. During his tenure as PMO for China from 2017 to 2020, he helped to integrate Mars China and Wrigley China after Mars merged and acquired Wrigley, leading the ERP and Supply Operation Process integration for the business with 1B $ each as category leaders in China. Right after the integration, he had led the Zero Based Budgeting Program and Reinventing the Supply Chain Program to diagnose the new integrated business’ opportunities in every function. And addressed over 1B RMB saving opportunities for the business. During his time at Mars Chocolate China, he was versatile in many functions such as FP&A, Supply Finance, IBP(S&OP), Supply Operations, ERP implementation and value leadership. He delivered outstanding results in all areas, while developing a strong pipeline of talents and improving the company's operational excellence and planning process effectiveness.

Boris was majored in Accounting in Qing Dao Technology University and had been converting himself to a successful supply chain leader, which made him a successful senior leader in Supply Chain Finance functions.

Event Introduction
Channel & Supply Chain
 · 12/23 (Day 5)
Grab "The Next" Channel
How Small- and Medium-sized enterprises Develop Awareness and Cognition in Supply Chain Management

In the process of a company going from 0 to 1, the combination of internal and external factors will shape its unique operating model, but the problems it faces may be similar—supply chain costs remain high, and customer service levels are difficult to improve. To build a supply chain with balanced production and sales and coordinated development, what kind of cognition do small- and medium-sized enterprises need? What are the possible points of focus?

Link to agenda